Activision Blizzard (ATVI)

ANNEX A

Guidelines on Ethical Content

The following Guidelines on Ethical Content are presented for assistance in the development of Games by defining the types of the theme inconsistent with NCL’s corporate philosophy.  Exceptions may be made when necessary to maintain the integrity of the Game or the Game’s theme.  Games shall not:

(a)           contain sexually explicit content including but not limited to nudity, rape, sexual intercourse and sexual touching; for instance, NCL does not allow bare-breasted women in Games, however, mild displays of affection such as kissing or hugging are acceptable;

(b)           contain language or depictions which specifically denigrate members of any race, gender, ethnicity, religion or political group;

(c)           depict gratuitous or excessive blood or violence.  NCL does not permit depictions of animal cruelty or torture;

(d)           depict verbal or physical spousal or child abuse;

(e)           permit racial, gender, ethnic, religious or political stereotypes; for example, religious symbols such as crosses will be acceptable when fitting into the theme of the Game and not promoting a specific religious denomination;

(f)            use profanity, obscenity or incorporate language or gestures that are offensive by prevailing public standards and tastes; and

(g)           promote the use of illegal drugs, smoking materials, tobacco and/or alcohol; for example NCL does not allow an unnecessary beer or cigarette advertisement anywhere in a Game; however, Sherlock Holmes smoking a pipe would be acceptable as it fits the theme of the Game.

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