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ATVI » Topics » And Battle.net, which is the multiplayer match up service that they have. These guys have really thought through over the next five years, how do you continue to expand that market in what is the most profitable, fastest-growing category of videogames?

This excerpt taken from the ATVI DEFA14A filed Mar 5, 2008.

And Battle.net, which is the multiplayer match up service that they have. These guys have really thought through over the next five years, how do you continue to expand that market in what is the most profitable, fastest-growing category of videogames?

 

 David Joseph  — Morgan Stanley - Analyst

 

 I’m just going to ask two more questions, and then we will open it up to the audience. It seems that historically, and I asked this question to another publisher who was here yesterday, the industry has really found a lot of its innovation in IP via acquisitions — acquisitions mainly of studios. And you have had some very successful ones yourself, whether it is RedOctane, etc.

 

But it seems like right now in this stage of the cycle that we see M&A really pick up dramatically. And I guess one question I would have is — or one question I do have is — why do you think that is right now? It seems like this time last cycle, you might have been seeing some M&A, but not on the level that we are seeing today.

 

 Bobby Kotick  — Activision, Inc. - Chairman, CEO

 

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