In its most recent earnings release on February 7, 2008, Activision reported an 80% increase in revenue. It was the best quarter in the company's 29 year history. Call of Duty 4 was the best selling video game world wide of 2007 selling 7 million copies. The report also highlighted further opportunities for growth in American and especially European markets. Further, sequels to Guitar Hero and Call of Duty have been confirmed for release within the current fiscal year

Two recent events piqued my interest in Blizzard again. The release of a full fledged sequel for StarCraft called StarCraft II is expected to happen just ahead of the holiday season in early December 2008 and Vivendi merged its interactive entertainment division (which includes Blizzard) with Activision to create a separate public company called Activision Blizzard.

However, Blizzard is famous for delaying the release of its games (does software of any kind ever ship on time?) and has at times suspended development altogether. Activision is another game company that holds its own in the game industry with popular releases like Guitar Hero, Call of Duty and the Spider-Man games just to name a few. Not only are the two companies respected leaders in the video game industry, Blizzard will benefit from Activision's expertise in the console area. Blizzard primarily makes games that are played on computers and its attempt at hiring a couple of external studios including one called Swingin' Ape Studios to develop a game called StarCraft Ghost for consoles such as the Playstation 2 and XBox did not come to fruition. Starcraft Ghost was highly anticipated by Blizzard followers including yours truly but after numerous delays and the acquisition of Swingin' Ape Studios, Blizzard decided to postpone the game indefinitely. With this new partnership with Activision, there is a chance we might see Blizzard franchises like Diablo, StarCraft and Warcraft on the new generation consoles.

Activision Blizzard owns some of the most popular games in internet history.

To name a few:

World of Warcraft, Diablo, Starcraft

Starcraft was released in the late 90's and is still a heavily popular game for Real Time Strategy enthusiasts. It is so popular in Korea that there are "Starcraft Celebrities" that get treated like rockstars in the U.S and huge competitions are celebrated annually.

Diablo Is another franchise that was released around 2000 (I don't have the specific date on my hands right now) and is still a popular game to this day.

A Diablo 3 preview was just released this year and its appeal is outstanding. I'm betting this will be another very successful game for Blizzard.

That's not the only thing new coming out, they're also releasing Starcraft 2, which will also be a mega-hit in my opinion.

Not to mention that their subscriber-based game, an MMORPG, World of Warcraft takes in millions of dollars a month from the $15 subscription for each account.

A World of Warcraft expansion is launching later this year which should boost their earnings just on the purchase of the expansion from the thousands of players that participate in the World of Warcraft.

There are also rumors of another MMORPG that will be announced at Blizzcon this year.

Overall, there are a ton of things being released by this company and all of them are sure-hitters due to the fan-base, and overall quality that is produced from this company.

Activision is aggressively aiming to be the number one video game maker in the world. Its greatly increasing revenue stream, due to such smash hits as Guitar Hero and Call of Duty 4, and its impending merger(mid 2008)with Vivendi Games, AKA Blizzard the maker of World of Warcraft, confirm and underscore Activision's grip on the rapidly growing gaming world.

Gaming itself is expanding its audience and games like Guitar Hero and World of Warcraft are on the forefront of this movement. It is reaching out to "non-traditional" gamers such as women and adults while reinforcing the culture with "traditional" gamers. World of Warcraft is another game changer in that it is redefining the gaming experience. It has just surpassed the 10,000,000 mark in active monthly subscriptions of $15 each. World of Warcraft, or WOW, is now more than a game. It is also a social network in that you can play with others online and meet people from around the globe.