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This excerpt taken from the ATVI 10-K filed Jun 9, 2006. Call of Duty:
Finest Hour titles. Though many titles have substantial production or
acquisition costs and marketing budgets, once a title recoups these costs,
incremental net revenues directly and positively impact operating profits
resulting in a disproportionate amount of operating income being derived from
these select titles.
This excerpt taken from the ATVI 10-Q filed Nov 3, 2005. Call of Duty: Finest Hour, on multiple
console platforms. This title followed
two other PC titles based upon this original property, This excerpt taken from the ATVI 10-Q filed Aug 4, 2005. Call of Duty: Finest Hour, on multiple
console platforms. This title was ranked
by NPD Funworld (“NPD”) as one of the top-five best selling games in December
2004 and was the third game based upon this original property following the This excerpt taken from the ATVI 10-K filed Jun 9, 2005. Call of Duty:
Finest Hour titles. Though
many titles have substantial production or acquisition costs and marketing
budgets, once a title recoups these costs, incremental net revenues directly
and positively impact operating profits resulting in a disproportionate amount
of operating income being derived from these select titles. We expect that a limited number of titles
and brands will continue to produce a disproportionately large amount of our
net revenues and profits.
Two factors that could affect future publishing and distribution net revenue performance are console hardware pricing and software pricing. As console hardware moves through its life cycle, hardware manufacturers typically enact price reductions. Reductions in the price of console hardware typically result in an increase in the installed base of hardware owned by consumers. Price cuts on Xbox, PS2 and GBA hardware were announced in March, May and September 2004, respectively. Historically, we have also seen that lower console hardware prices put downward pressure on software pricing. While we expect console software launch pricing for most genres to hold at $49.99 through the calendar 2005 holidays, we believe we could see additional software price declines thereafter.
This excerpt taken from the ATVI 10-Q filed Feb 8, 2005. Call
of Duty: Finest Hour titles.
Though many of these titles have substantial production or acquisition
costs and marketing budgets, once a title recoups these costs, incremental net
revenues directly and positively impact operating profits resulting in a
disproportionate amount of operating income being derived from these select
titles. We expect that a limited number
of titles and brands will continue to produce a disproportionately large amount
of our net revenues and profits.
Two factors that could affect future publishing and distribution net revenue performance are console hardware pricing and software pricing. As console hardware moves through its life cycle, hardware manufacturers typically enact price reductions. Reductions in the price of console hardware typically result in an increase in the installed base of hardware owned by consumers. Price cuts on Xbox, PS2, and GBA hardware were announced in March, May, and September 2004, respectively. Historically, we have also seen that lower console hardware prices put downward pressure on software pricing. While we expect console software launch pricing at retail for most genres to hold at $49.99 through fiscal 2005, we believe we could see software price declines thereafter.
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