ATVI » Topics » Content Rating.

This excerpt taken from the ATVI 10-Q filed Feb 8, 2006.
Content Rating.  For those Sales Territories that utilize a content rating system, Microsoft will not acceptsubmission of a Software Title for Certification approval unless and until Publisher has obtained, at Publisher’s sole cost, arating not higher than “Mature (17+)” or its equivalent from the appropriate rating bodies and/or any and all otherindependent content rating authority/authorities for the applicable Sales Territory(ies) reasonably designated by Microsoft(such as ESRB, ELSPA, CERO, etc.).  Publisher shall include the applicable rating(s) prominently on FPUs and Marketing Materials, in accordance with the applicable rating body guidelines, and shall include the applicable rating in a header file of the Software Title and in Online Content, as described in the Xbox 360 Publisher Guide.  For those Sales Territories that do not utilize a content rating system, Microsoft will not approve any Software Title or Online Content that, in its opinion,contains excessive sexual content or violence, inappropriate language or other elements deemed unsuitable for the Xbox 360platform.  If, after Commercial Release, a Software Title is determined as suitable for adults only or otherwise as indecent, obscene or otherwise prohibited by law, the Publisher shall at its own costs recall all FPUs.  Publisher hereby represents and warrants that any Online Game Features and other game-related Online Content not included in the initial Software Title FPU will not be inconsistent with the content rating (or, in those countries that do not utilize a content rating system, with the overall nature of the content) of the underlying Software Title.  Content rating information and requirements may be further described in the Xbox 360 Publisher Guide.

 

4.5                                

Wikinvest © 2006, 2007, 2008, 2009, 2010, 2011, 2012. Use of this site is subject to express Terms of Service, Privacy Policy, and Disclaimer. By continuing past this page, you agree to abide by these terms. Any information provided by Wikinvest, including but not limited to company data, competitors, business analysis, market share, sales revenues and other operating metrics, earnings call analysis, conference call transcripts, industry information, or price targets should not be construed as research, trading tips or recommendations, or investment advice and is provided with no warrants as to its accuracy. Stock market data, including US and International equity symbols, stock quotes, share prices, earnings ratios, and other fundamental data is provided by data partners. Stock market quotes delayed at least 15 minutes for NASDAQ, 20 mins for NYSE and AMEX. Market data by Xignite. See data providers for more details. Company names, products, services and branding cited herein may be trademarks or registered trademarks of their respective owners. The use of trademarks or service marks of another is not a representation that the other is affiliated with, sponsors, is sponsored by, endorses, or is endorsed by Wikinvest.
Powered by MediaWiki