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ATVI » Topics » A continuing deterioration of general economic conditions could result in a reduction in discretionary spending by consumers that could reduce demand for our products.These excerpts taken from the ATVI 10-K filed Feb 27, 2009. A continuing deterioration of general economic conditions could result in a reduction in discretionary spending by consumers that could reduce demand for our products. Most of our products involve discretionary spending on the part of consumers. Consumers are generally more willing to make discretionary purchases, including purchases of products like ours, during periods in which favorable economic conditions prevail. As a result, our products may be sensitive to general economic conditions and economic cycles. A continuation or worsening of current, adverse worldwide economic conditions, including declining consumer confidence, inflation, recession, rising unemployment and volatile gasoline prices, may lead consumers to delay or reduce purchases of our products. Reduced consumer spending may also require us to incur increased selling and promotional expenses. A reduction or shift in domestic or international consumer spending could negatively impact our business, results of operations and financial condition. A continuing deterioration of general economic conditions could result in a reduction in discretionary spending by consumers that could reduce demand for our products. Most of our products involve discretionary spending on the part of consumers. Consumers are generally more willing to make | EXCERPTS ON THIS PAGE:
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