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This excerpt taken from the ATVI 10-K filed Jun 14, 2007. Create and
Maintain Diversity in Product Mix, Platforms, and Markets. We
believe that maintaining a diversified mix of products can reduce our operating
risks and enhance profitability. Therefore, we develop and publish products
spanning a wide range of product categories, including action/adventure, action
sports, racing, role-playing, simulation, first-person action, music-based
gaming, and strategy. We also develop products designed for target audiences
ranging from casual players to game enthusiasts, children to adults, and
mass-market consumers to “value” buyers. Presently, we concentrate on
developing, publishing, and distributing products that operate on PS2, PS3, Xbox360, and Wii console systems, GBA,
PSP, and NDS hand-held devices, and the PC. We typically offer our products for
use on multiple platforms in order to reduce the risks associated with any
single platform, leverage our costs over a larger installed hardware base, and
increase unit sales.
This excerpt taken from the ATVI 10-K filed May 25, 2007. Create and Maintain Diversity in
Product Mix, Platforms, and Markets. We believe that maintaining a diversified mix
of products can reduce our operating risks and enhance profitability.
Therefore, we develop and publish products spanning a wide range of product
categories, including action/adventure, action sports, racing, role-playing, simulation,
first-person action, and strategy. We
also develop products designed for target audiences ranging from casual players
to game enthusiasts, children to adults, and mass-market consumers to “value”
buyers. Presently, we concentrate on
developing, publishing, and distributing products that operate on PS2,
GameCube, Xbox, and the next-generation Xbox360 console systems, GBA, PSP, and
NDS hand-held devices, and the PC. We
are developing products for the PS3 and Wii next-generation console systems
which are expected to be released in calendar 2006. We typically offer our products for use on
multiple platforms in order to reduce the risks associated with any single
platform, leverage our costs over a larger installed hardware base, and
increase unit sales.
This excerpt taken from the ATVI 10-K filed Jun 9, 2006. Create and Maintain Diversity in Product Mix,
Platforms, and Markets. We believe that maintaining a
diversified mix of products can reduce our operating risks and enhance
profitability. Therefore, we develop and publish products spanning a wide range
of product categories, including action/adventure, action sports, racing, role-playing,
simulation, first-person action, and strategy. We also develop products
designed for target audiences ranging from casual players to game enthusiasts,
children to adults, and mass-market consumers to “value” buyers. Presently, we
concentrate on developing, publishing, and distributing products that operate
on PS2, GameCube, Xbox, and the next-generation Xbox360 console systems, GBA,
PSP, and NDS hand-held devices, and the PC. We are developing products for the
PS3 and Wii next-generation console systems which are expected to be released
in calendar 2006. We typically offer our products for use on multiple platforms
in order to reduce the risks associated with any single platform, leverage our
costs over a larger installed hardware base, and increase unit sales.
This excerpt taken from the ATVI 10-K filed Jun 9, 2005. Create and Maintain Diversity in Product Mix, Platforms and Markets. We believe that maintaining a diversified mix
of products can reduce our operating risks and enhance profitability.
Therefore, we develop and publish products spanning a wide range of product
categories, including action/adventure, action sports, racing, role-playing,
simulation, first-person action and strategy.
We also develop products designed for target audiences ranging
4
from casual players to game enthusiasts, children to adults and mass-market consumers to “value” buyers. Presently, we concentrate on developing, publishing and distributing products that operate on PS2, GameCube and Xbox console systems, GBA, PSP, and NDS hand-held devices and the PC. We intend to develop products for the next-generation console systems: Microsoft Xbox 360, Sony PlayStation 3 and Nintendo Revolution. We typically offer our products for use on multiple platforms in order to reduce the risks associated with any single platform, leverage our costs over a larger installed hardware base and increase unit sales.
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