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This excerpt taken from the ATVI 10-K filed Jun 14, 2007. 7.3 Creation of Master PlayStation 3 Format Disc.
Using one of the fully approved Master Discs provided by Publisher under the
Guidelines, the SCE Company or the Designated Manufacturing Facility shall
create an encrypted, reproducible master of the Executable Software (formatted
as a PlayStation 3 Format Disc) from which all other copies of the Executable
Software for the corresponding Disc Product are to be replicated. Publisher
shall be responsible for the costs, as determined by the SCE Company or the
Designated Manufacturing Facility, of producing the reproducible masters of any
and all Executable Software.
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