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This excerpt taken from the ATVI 10-K filed Jun 14, 2007. Execute
Disciplined Product Selection and Development Processes. The
success of our publishing business depends, in significant part, on our ability
to develop high quality games that will generate high unit volume sales. Our
publishing units have implemented a formal control process for the selection,
development, production, and quality assurance of our products. We apply this
process, which we refer to as the “Greenlight Process,” to all of our products,
whether externally or internally developed. The Greenlight Process includes
in-depth reviews of each project at four important stages of development by a
team that includes many of our highest-ranking operating managers and
coordination between our sales and marketing personnel and development staff at
each step in the process.
We develop our products using a combination of our internal development resources and external development resources acting under contract with us. We typically select our external developers based on their track record and expertise in producing products in the same category. One developer will often produce the same game for multiple platforms and will produce sequels to the original game. We believe that selecting and using development resources in this manner allows us to leverage the particular expertise of our internal and external development resources, which we believe adds to the quality of our products.
This excerpt taken from the ATVI 10-K filed May 25, 2007. Execute Disciplined Product
Selection and Development Processes. The success of our publishing business
depends, in significant part, on our ability to develop high quality games that
will generate high unit volume sales.
Our publishing units have implemented a formal control process for the
selection, development, production, and quality assurance of our products. We apply this process, which we refer to as
the “Greenlight Process,” to all of our products, whether externally or
internally developed. The Greenlight Process includes in-depth reviews of each
project at four important stages of development by a team that includes many of
our highest-ranking operating managers and coordination between our sales and
marketing personnel and development staff at each step in the process.
We develop our products using a combination of our internal development resources and external development resources acting under contract with us. We typically select our external developers based on their track record and expertise in producing products in the same category. One developer will often produce the same game for multiple platforms and will produce sequels to the original game. We believe that selecting and using development resources in this manner allows us to leverage the particular expertise of our internal and external development resources, which we believe adds to the quality of our products. This excerpt taken from the ATVI 10-K filed Jun 9, 2006. Execute Disciplined Product Selection and
Development Processes. The success of our publishing
business depends, in significant part, on our ability to develop high quality
games that will generate high unit volume sales. Our publishing units have
implemented a formal control process for the selection, development,
production, and quality assurance of our products. We apply this process, which
we refer to as the “Greenlight Process,” to all of our products, whether
externally or internally developed. The Greenlight Process includes in-depth
reviews of each project at four important stages of development by a team that
includes many of our highest-ranking operating managers and coordination
between our sales and marketing personnel and development staff at each step in
the process.
We develop our products using a combination of our internal development resources and external development resources acting under contract with us. We typically select our external developers based on their track record and expertise in producing products in the same category. One developer will often produce the same game for multiple platforms and will produce sequels to the original game. We believe that selecting and using development resources in this manner allows us to leverage the particular expertise of our internal and external development resources, which we believe adds to the quality of our products.
This excerpt taken from the ATVI 10-K filed Jun 9, 2005. Execute Disciplined Product Selection and Development Processes. The success of our publishing business
depends, in significant part, on our ability to develop high quality games that
will generate high unit volume sales.
Our publishing units have implemented a formal control process for the
selection, development, production and quality assurance of our products. We
apply this process, which we refer to as the “Greenlight Process,” to all of
our products, whether externally or internally developed. The Greenlight
Process includes in-depth reviews of each project at six important stages of
development by a team that includes many of our highest-ranking operating
managers and coordination between our sales and marketing personnel and
development staff at each step in the process.
We develop our products using a combination of our internal development resources and external development resources acting under contract with us. We typically select our external developers based on their track record and expertise in producing products in the same category. One developer will often produce the same game for multiple platforms and will produce sequels to the original game. We believe that selecting and using development resources in this manner allows us to leverage the particular expertise of our internal and external development resources, which we believe adds to the quality of our products.
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