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ATVI » Topics » With Guitar Hero you actually took a little bit of a leap too. I mean, theres a little bit of a track record there, but you also knew that this could be big this cycle.

This excerpt taken from the ATVI DEFA14A filed Mar 5, 2008.

 With Guitar Hero you actually took a little bit of a leap too. I mean, there’s a little bit of a track record there, but you also knew that this could be big this cycle.

 

 Bobby Kotick  — Activision, Inc. - Chairman, CEO

 

 But it met all of those requirements. It already has sold enough units that we were confident in its future. They had great management. It was accretive to the operating model. It was a proprietary technology, and a patent portfolio that really made a difference. And a brand franchise that already established itself as a leader in a category that there really wasn’t any competition. That would be very consistent with our objectives.

 

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