ATVI » Topics » Guitar Hero World Tour

This excerpt taken from the ATVI 10-Q filed May 8, 2009.
Guitar Hero World Tour was the #1 best-selling third-party title in the U.S. across all platforms in dollars, according to The NPD Group.

·                  In the U.S. and Europe, Guitar Hero World Tour was the #1 best-selling third-party title in dollars for the Wii and the only third-party game to rank as a top-five best seller for the platform, according to The NPD Group, Charttrack and Gfk.

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This excerpt taken from the ATVI 8-K filed May 7, 2009.
Guitar Hero World TourÔ was the #1 best-selling third-party title in the U.S. across all platforms in dollars, according to The NPD Group.

 

·                  In the U.S. and Europe, Guitar Hero World Tour was the #1 best-selling third-party title in dollars for the Nintendo Wii and the only third-party game to rank as a top-five best seller for the platform, according to The NPD Group, Charttrack and Gfk.

 

·                  Blizzard Entertainment’s World of Warcraft: Wrath of the Lich KingÔ remained the #1 PC game in dollars in the U.S. for the quarter, according to The NPD Group.

 

·                  Activision Blizzard had three of the top-10 best-selling PC titles in dollars in the U.S., according to The NPD Group.

 

·                  For the quarter, European sales for the Guitar Hero franchise grew 84% year over year, according to Charttrack and Gfk.

 

·                  As of April 10, 2009, Activision Publishing’s Crash Bandicoot Nitro Kart was the #1 paid “app” for the iPhone of all time, according to Apple®.

 



 

·                  On February 24, 2009, Activision Publishing announced an agreement with Corus Entertainment Inc.’s Nelvana Enterprises to develop and distribute video games based on the breakout hit toy and wildly popular action animated television series Bakugan.

 

·                  As of March 31, 2009, Activision Blizzard had purchased $439 million, or approximately 45 million shares, of common stock at an average price of $9.76, under its $1 billion stock repurchase program.

 

·                  On April 6, 2009, Activision Publishing acquired 7 Studios whose experience will enable Activision Publishing to broaden its development capabilities in the music—based genre.

 

·                  On April 16, 2009, Blizzard Entertainment announced that its World of Warcraft will be licensed to an affiliated company of NetEase.com, Inc. in mainland China for a term of 3 years following the expiration of the game’s current license agreement.

 

During the quarter, Activision Publishing strengthened its senior management team with the appointment of Dan Rosensweig as President and Chief Executive Officer of RedOctane, the business unit which develops the blockbuster Guitar Hero

EXCERPTS ON THIS PAGE:

10-Q
May 8, 2009
8-K
May 7, 2009
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