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This excerpt taken from the ATVI 10-K filed Jun 14, 2007. Intellectual
Property Rights. Many of our current and planned
releases are based on intellectual property, other character or story rights, and
music rights licensed from third parties, as well as a combination of
characters, worlds, and concepts derived from our extensive library of titles,
and original characters and concepts owned and created by us. When publishing
products based on licensed intellectual property rights, we generally seek to
capitalize on the name recognition, marketing efforts, and goodwill associated
with the underlying property. For intellectual property owned by Activision, we
generally attempt to establish such properties as sustainable, long-term game
franchises.
In acquiring intellectual property rights from third parties, we seek to obtain rights to publish titles across a variety of platforms, to include the ability to produce multiple titles and to retain rights over an extended period of time. In past years, we have been able to enter into a series of long-term or multi-product agreements with owners of various intellectual properties that are well known throughout the world and to create products based on these recognizable characters, story lines, or concepts. These agreements typically provide us with exclusive publishing rights for a specific period of time and, in some cases, for specified platforms and, in other cases, with renewal rights upon the satisfaction of certain conditions. The scope of our licensing activities includes theatrical motion pictures, television shows, animated films and series, comic books, literary works, music, sports personalities and events, and celebrities. We intend to continue expanding relationships with our existing intellectual property partners and to enter into agreements with other intellectual property owners for additional recognizable properties, characters, story lines and concepts. However, we may not be able to maintain or expand our existing relationships or to seek out and sustain new long-term relationships of similar caliber in the future.
This excerpt taken from the ATVI 10-K filed May 25, 2007. Intellectual Property Rights. Many of our current and planned releases are
based on intellectual property and other character or story rights licensed
from third parties, as well as a combination of characters, worlds, and
concepts derived from our extensive library of titles, and original characters
and concepts owned and created by us.
When publishing products based on licensed intellectual property rights,
we generally seek to capitalize on the name recognition, marketing efforts, and
goodwill associated with the underlying property. For intellectual property
owned by Activision, we generally attempt to establish such properties as
sustainable, long-term game franchises.
In acquiring intellectual property rights from third parties, we seek to obtain rights to publish titles across a variety of platforms, to include the ability to produce multiple titles and to retain rights over an extended period of time. In past years, we have been able to enter into a series of long-term or multi-product agreements with owners of various intellectual properties that are well known throughout the world and to create products based on these recognizable characters, story lines, or concepts. These agreements typically provide us with exclusive publishing rights for a specific period of time and, in some cases, for specified platforms and, in other cases, with renewal rights upon the satisfaction of certain conditions. The scope of our licensing activities includes theatrical motion pictures, television shows, animated films and series, comic books, literary works, sports personalities and events, and celebrities. We intend to continue expanding relationships with our existing intellectual property partners and to enter into agreements with other intellectual property owners for additional recognizable properties, characters, story lines and concepts. However, we may not be able to maintain or expand our existing relationships or to seek out and sustain new long-term relationships of similar caliber in the future. This excerpt taken from the ATVI 10-K filed Jun 9, 2006. Intellectual Property Rights. Many
of our current and planned releases are based on intellectual property and
other character or story rights licensed from third parties, as well as a
combination of characters, worlds, and concepts derived from our extensive
library of titles, and original characters and concepts owned and created by us.
When publishing products based on licensed intellectual property rights, we
generally seek to capitalize on the name recognition, marketing efforts, and
goodwill associated with the underlying property. For intellectual property
owned by Activision, we generally attempt to establish such properties as
sustainable, long-term game franchises.
In acquiring intellectual property rights from third parties, we seek to obtain rights to publish titles across a variety of platforms, to include the ability to produce multiple titles and to retain rights over an extended period of time. In past years, we have been able to enter into a series of long-term or multi-product agreements with owners of various intellectual properties that are well known throughout the world and to create products based on these recognizable characters, story lines, or concepts. These agreements typically provide us with exclusive publishing rights for a specific period of time and, in some cases, for specified platforms and, in other cases, with renewal rights upon the satisfaction of certain conditions. The scope of our licensing activities includes theatrical motion pictures, television shows, animated films and series, comic books, literary works, sports personalities and events, and celebrities. We intend to continue expanding relationships with our existing intellectual property partners and to enter into agreements with other intellectual property owners for additional recognizable properties, characters, story lines and concepts. However, we may not be able to maintain or expand our existing relationships or to seek out and sustain new long-term relationships of similar caliber in the future.
This excerpt taken from the ATVI 10-K filed Jun 9, 2005. Intellectual Property Rights. Many of our current and planned releases are
based on intellectual property and other character or story rights licensed
from third-parties, as well as a combination of characters, worlds and concepts
derived from our extensive library of titles, and original characters and
concepts owned and created by us. When
publishing products based on licensed intellectual property rights, we
generally seek to capitalize on the name recognition, marketing efforts and
goodwill associated with the underlying property. For intellectual property
owned by Activision, we generally attempt to establish such properties as
sustainable, long-term game franchises.
In acquiring intellectual property rights from third-parties, we seek to obtain rights to publish titles across a variety of platforms, to include the ability to produce multiple titles and to retain rights over an extended period of time. In past years, we have been able to enter into a series of long-term or multi-product agreements with owners of various intellectual properties that are well known throughout the world and to create products based on these recognizable characters, story lines or concepts. These agreements typically provide us with exclusive publishing rights for a specific period of time and, in some cases, for specified platforms and, in other cases, with renewal rights upon the satisfaction of certain conditions. The scope of our licensing activities includes theatrical motion pictures, television shows, animated films and series, comic books, literary works, sports personalities and events and celebrities. We intend to continue expanding relationships with our existing intellectual property partners and to enter into agreements with other intellectual property owners for additional recognizable properties, characters, story lines and concepts. However, we may not be able to maintain or expand our existing relationships or to seek out and sustain new long-term relationships of similar caliber in the future.
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