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This excerpt taken from the ATVI 10-K filed Jun 14, 2007. 8.1 Marketing Generally. At
no expense to the SCE Company, Publisher shall, and shall direct its
distributors to, diligently market, sell and distribute the Licensed Products,
and shall use commercially reasonable efforts to stimulate demand for such
Licensed Products throughout the Territory and to supply any resulting demand.
Publisher shall use reasonable efforts to protect the Licensed Products from
and against illegal reproduction or copying by end users or by any other
persons.
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