Activision Blizzard (ATVI)

Mike Morhaime  - Activision - CEO - Blizzard Entertainment

It’s really unprecedented, the kind of response we’ve received to World of Warcraft. There’s no other comparables that you can look at and really compare it to. What I can tell you is that our concurrency in the markets that we’re in continues to rise and our job - we have a fantastic development team that’s working on new content that’s goal is to keep the game engaging, entertaining and interesting, and we have a very large TV campaign going into the holiday season this year that we think is going to be very successful.

Bobby Kotick  - Activision - Chairman, CEO

And, as you can imagine, Jeetil, we spent a lot of time on our own really trying to understand the dynamics of those nine million subscribers and we got very comfortable with the predictability and the sustainability of the revenues in World of Warcraft and we’re as enthusiastic as anyone at our company, both as consumers and also from an investment perspective on the potential for StarCraft and Battle.net.

As far as our own share, we continued to make significant share gains, and I think when you see the results for the end of this calendar year, you’ll see that we’ve continued to make share gains against many of our competitors. We hope that that can continue over the next few years, as well.