ATVI » Topics » Other business highlights are as follows:

This excerpt taken from the ATVI 8-K filed May 4, 2006.

Other business highlights are as follows:

During the fiscal year, Activision signed four exclusive long-term licensing agreements and acquired two development studios. These initiatives will allow the company to plan its game slate three to five years in advance and make prudent investments that may facilitate future growth.

 

Activision expanded its alliance with Marvel Enterprises for the Spider-Man™ and X-Men™ franchises and its agreement with Spider-Man Merchandising L.P. and Sony Pictures Consumer Products Inc., to extend its worldwide publishing rights to the phenomenally successful Spider-Man® motion pictures through 2017. To date, games based on the Spider-Man and X-Men franchises have generated more than $785 million in video game sales worldwide.

 

Activision signed a multi-year agreement with DreamWorks Animation for the exclusive video game rights to four upcoming feature films -- “Bee Movie,” “Kung Fu Panda,” “Rex Havoc” and “How to Train Your Dragon.” The deal also extended its rights beyond “Shrek 3” to include potential future films in the “Shrek” franchise. The company’s alliance with DreamWorks has resulted in more than $300 million in video game sales worldwide.

 

Activision entered into an agreement with The Hasbro Properties Group to develop console, handheld and PC games based on Hasbro’s renowned Transformers brand. Transformers has been one of the best-selling boys’ action brands in a wide-range of categories, from toys to publishing to apparel, since its launch as a global property in 1984.

 

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Activision Reports Fiscal Year 2006 Earnings Results

 

 

 

Activision strengthened its internal development capabilities with two game developer acquisitions —Toys For Bob, Inc. and Beenox, Inc. Toys For Bob created Madagascar™, which was based on DreamWorks Animation’s feature film and ended calendar 2005 as the #1 best-selling children’s movie game in the U.S. Beenox provided us with a foothold in the Canadian province of Quebec, one of the fastest growing development talent pools in North America.

In fiscal 2006, Activision’s European publishing net revenues grew 18% to more than $400 million. The company sells direct to retail in the seven largest European markets – UK, France, Germany, Benelux, Nordic, Spain and Italy and during the fiscal year added Austria. Through its direct model, Activision is increasing volume, market share, retail presence, customer relationships and logistic and financial efficiencies.

For the first quarter of fiscal 2007, Activision will release games based on two highly anticipated summer movie releases, DreamWorks Animation’s “Over the Hedge” and Twentieth Century Fox and Marvel Studio’s “X-Men: The Last Stand.”

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