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This excerpt taken from the ATVI 10-Q filed Aug 4, 2005. Performance Measures. The
Committee may use the following performance measures (either individually or in
any combination) to set performance targets with respect to Awards intended to
qualify as Performance-Based Awards: net sales; pretax income before allocation
of corporate overhead and bonus; budget; earnings per share; net income;
division, group or corporate financial goals; return on stockholders’ equity;
return on assets; attainment of strategic and operational initiatives;
appreciation in and/or maintenance of the price of the common stock or any
other publicly-traded securities of the Company; market share; gross profits;
earnings before taxes; earnings before interest and taxes; earnings before interest,
taxes, depreciation and amortization; economic value-added models; comparisons
with various stock market indices; and/or reductions in costs.
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