ATVI » Topics » Vivendi Games is dependent on Blizzard's World of Warcraft franchise.

These excerpts taken from the ATVI 10-K filed May 30, 2008.

Vivendi Games is dependent on Blizzard's World of Warcraft franchise.

        The majority of Vivendi Games' total net sales are derived from Blizzard's World of Warcraft franchise. For the years ended December 31, 2007, 2006 and 2005, Blizzard's World of Warcraft titles accounted for approximately 77%, 62%, and 48%, respectively, of Vivendi Games' total net sales. Vivendi Games is the current leading global developer, publisher and distributor in terms of subscriber base and revenues in the subscription-based massively multiplayer online role playing game ("MMORPG") category, due to the popularity of World of Warcraft and related expansion packs. To remain the leader in the MMORPG category, it is important that Vivendi Games continue to refresh World of Warcraft or develop new MMORPG products that are favorably received by its existing customer base and new customers. A number of software publishers have developed and commercialized or are currently developing online games for use by consumers over the Internet which pose a threat to the popularity of World of Warcraft, and Vivendi Games expects new competitors to continue to emerge in the MMOG category. If consumer demand for World of Warcraft games declines and Vivendi Games has not introduced new MMOG or other products that replace World of Warcraft's potentially decreasing revenue, or added other sources of revenue, Vivendi Games' financial condition could suffer. Additionally, if new technologies are developed that replace MMOG games, if consumer preferences trend away from MMOG games or if new business models emerge that offer online



subscriptions for free or at a substantial discount to current MMOG subscription fees, Vivendi Games' revenue and profitability will decline.

Vivendi Games is dependent on Blizzard's World of Warcraft franchise.



        The majority of Vivendi Games' total net sales are derived from Blizzard's World of Warcraft franchise. For the
years ended December 31, 2007, 2006 and 2005, Blizzard's
World of Warcraft titles accounted for approximately 77%, 62%, and 48%, respectively, of
Vivendi Games' total net sales. Vivendi Games is the current leading global developer, publisher and distributor in terms of subscriber base and revenues in the subscription-based massively
multiplayer online role playing game ("MMORPG") category, due to the popularity of
World of Warcraft and related expansion packs. To remain the leader
in the MMORPG category, it is important that Vivendi Games continue to refresh
World of Warcraft or develop new MMORPG products that are favorably
received by its existing customer base and new customers. A number of software publishers have developed and commercialized or are currently developing online games for use by consumers over the
Internet which pose a threat to the popularity of
World of Warcraft, and Vivendi Games expects new competitors to continue to emerge in the MMOG
category. If consumer demand for
World of Warcraft games declines and Vivendi Games has not introduced new MMOG or other products that replace World of Warcraft'sSIZE=2> potentially decreasing revenue, or added other sources of revenue, Vivendi Games' financial condition could suffer. Additionally, if
new technologies are developed that replace MMOG games, if consumer preferences trend away from MMOG games or if new business models emerge that offer online










subscriptions
for free or at a substantial discount to current MMOG subscription fees, Vivendi Games' revenue and profitability will decline.



This excerpt taken from the ATVI 10-Q filed Feb 11, 2008.

Vivendi Games is dependent on Blizzard’s World of Warcraft franchise.

 

The majority of Vivendi Games’ total net sales are derived from Blizzard’s World of Warcraft franchise. For the nine month period ended September 30, 2007, and the years ended December 31, 2006 and 2005, Blizzard’s World of Warcraft titles accounted for approximately 85%, 62%, and 48%, respectively, of Vivendi Games’ total net sales. Vivendi Games is the current leading global developer, publisher and distributor in terms of subscriber base and revenues in the subscription-based massively multiplayer online role-playing game (“MMORPG”) category, due to the popularity of World of Warcraft and related expansion packs. To remain the leader in the MMORPG category, it is important that Vivendi Games continue to refresh World of Warcraft or develop new MMORPG products that are favorably received by its existing customer base and new customers. A number of software publishers have developed and commercialized or are currently developing online games for use by consumers over the Internet which pose a threat to the popularity of World of Warcraft, and Vivendi Games expects new competitors to continue to emerge in the massively multiplayer online game (“MMOG”) category. If consumer demand for World of Warcraft games declines and Vivendi Games has not introduced new MMOG or other products that replace World of Warcraft’s potentially decreasing revenue, or added other sources of revenue, Vivendi Games’ financial condition could suffer. Additionally, if new technologies are developed that replace MMOG games, if consumer preferences trend away from MMOG games or if new business models emerge that offer online subscriptions for free or at a substantial discount to current MMOG subscription fees, Vivendi Games’ revenue and profitability will decline.

 

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