This excerpt taken from the ATVI 8-K filed May 4, 2006.
X-Men®.
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Sales of the Tony Hawk games exceeded $1 billion and the franchise was a top-10 selling game for the sixth consecutive year.
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The company successfully launched an internally developed game GUN™ which marks the third consecutive year that Activision has created the #1 new intellectual property in the marketplace.
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Additionally, the company’s multi-title approach with Call of Duty 2 and Call of Duty 2: Big Red One™ drove the brand to be its best-selling franchise of fiscal 2006.
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Call of Duty 2 ended the year as #1 best-selling Xbox 360 game.
Bet you've never seen portfolio analytics like these.
