MOUNTAIN VIEW, CA -- (Marketwire) -- 09/19/11 -- Adara Media Inc., a global travel marketing platform company, announced today the addition of four new hires to help support their growing capabilities. Mark Hersch and Jeff Cohen will serve Adara Media as VPs of Strategic Accounts, Brandon Meyers as Sales Director and Andrew Freedman as Regional Sales Director for the Eastern Region.
Mark Hersch, a longtime travel veteran, comes to Adara Media from Captivate Network -- a division of Gannett -- where, as the Director of Travel Strategy, he oversaw ad sales to the travel and tourism industry and led the travel vertical to an 80% increase in ad revenue. Mr. Hersch is a recognized industry leader who has been on the forefront of digital and placed-based media innovation.
Jeff Cohen joins Adara Media from The TAS Group. Cohen has a long history of building and leading successful teams by focusing on sales strategies, sales positioning and execution. Cohen gained his experience from the many teams he has led at companies including BuzzLogic, Apptera, Key3Media, Infospace, Intuit, Ziff-Davis Publishing and more.
While in the positions of VPs of Strategic Accounts, both Hersch and Cohen will be primarily responsible for growing Adara Media's relationships with their large scale advertisers and also with the Fortune 1000 companies Adara Media works with.
Brandon Meyers also comes to Adara Media with a background in the travel industry. Meyers brings experience from his time at Hotwire and his work with several Las Vegas hotels and multiple tourism boards in North America. While at Hotwire, Meyers initiated and implemented a new revenue model for advertisers that tripled revenue and brought on several new advertisers in the U.S. and Canada.
Most recently, he spent three years at Orbitz Worldwide where he served as part of a beta sales group that helped create sales strategy and shape the final product of a new self service ad platform for independent and chain hotels. As Sales Director for Adara Media, Meyers will be focusing on the tourism sector.
"We are excited to have Mark Hersch, Jeff Cohen and Brandon Meyers join our growing team," said Layton Han, CEO of Adara Media. "Mark and Jeff's vast experience and thought leadership are critical to Adara as we further develop our capabilities. They will continue to strengthen the Adara Media team with their technical and sales management talents."
As the newly appointed Regional Sales Director of the Eastern Region, Andrew Freedman brings more than 11 years of digital media sales experience to Adara Media. He will be responsible for working with agencies and clients in East Coast markets to increase revenue growth for Adara Media. Freedman joins Adara Media from Sojern and will be based in New York. He previously represented LinkedIn, bizjournals and Forbes.com, where he developed strong relationships with Fortune 500 clients and key agencies.
"Andy's knowledge of the digital media market and his strong relationships will be an asset to Adara Media," said Kit Simon, SVP Head of Sales at Adara Media. "We are delighted to have added him to our team."
The new hires will report to Simon. For more information on Adara's technology and continuing growth, please visit: http://www.adaramedia.com/.
About Adara Media
Adara Media offers an innovative global travel marketing platform that enables top brands to monetize and nurture their loyalty program customers online and helps advertisers reach exclusive, qualified audiences. Using proprietary data, Adara Media enables advertisers to reach valuable customers, ensuring authenticity while maintaining complete anonymity. Adara Media's brand partners then gain ancillary revenue streams and the ability to deepen their relationships with loyalty consumers through targeted offers and consistent communication. Adara Media was founded in 2005 and is headquartered in Mountain View, CA. For more information, please visit www.adaramedia.com.