Adara (BUL:ADARA)

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Top Travel Brands Join Industry Experts to Discuss the Future of Digital Advertising and Audience Interaction at Adara Media's Annual Partner Conference

CHICAGO, IL -- (Marketwire) -- 10/24/11 -- Adara Media Inc., a global travel marketing platform company, announced today that it will pair its top brands with online advertising leaders to discuss strategies for success when it convenes its annual partner conference, October 24-25 at the Trump Hotel and Tower in Chicago, Illinois. The conference will offer the opportunity for Adara Media's brand and agency partners to gain expert insight about the latest technology developments and effective marketing strategies in the rapidly evolving space of digital advertising.

Discussions will focus on audience retargeting and monetization, and how it relates to the travel and hospitality industry. Representatives from top airline, hotel and travel distribution companies will be among those in attendance.

Industry leaders will join Adara Media executives to address topics including customer relationship management, trends in display advertising, emerging technologies and marketing strategies, as well as share real life success stories and best practices.

Expert participants include:

  • Henry Harteveldt, Co-Founder, Atmosphere Research Group, formerly of Forrester Research
  • Matt Spiegel, CEO, Tap.Me, formerly of Omnicom
  • Matt Hofherr, President, Director of Strategy of MUH-TAY-ZIK, formerly of TBWA/Chiat/Day
  • John Durham, CEO/Managing General Partner, Catalyst S+F
  • Jeremy Woodlee, Senior Account Executive, Google

The conference will show attendees how to broaden their reach among a cross section of audiences, while targeting specific customer segments for cross-promotions to deliver the most relevant and valuable media.

"We are looking forward to exciting discussions and strategizing on the future of media for 2012," said Layton Han, CEO of Adara Media. "Last year's conference was such a success that we are thrilled to once again bring our audience partners and industry experts together for a frank and open conversation on how to best leverage audience data and technology for successful campaigns to drive their business goals."

About Adara Media:
Adara Media offers a loyalty audience platform that enables top brands to monetize and nurture their loyalty program customers online and helps advertisers reach exclusive, qualified audiences. Using proprietary loyalty data, Adara Media enables advertisers to reach real individuals, ensuring authenticity while maintaining complete anonymity. Adara Media's brand partners then gain ancillary revenue streams and the ability to deepen their relationships with loyalty consumers through targeted offers and consistent communication. Adara Media was founded in 2005 and is headquartered in Mountain View, CA. For more information, please visit www.adaramedia.com.

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