Adara (BUL:ADARA)

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Adara Media TruPrecision Targeting Platform Wins Mega Award

MOUNTAIN VIEW, CA -- (Marketwire) -- 12/08/11 -- Adara Media Inc., a global travel marketing platform company, today announced that its TruPrecision Targeting Platform has been named the Best Vendor Ancillary Revenue Merchandising in the Mega Awards, hosted by Airline Information. The award recognizes the airline vendor solution that provides unmatched attributable and sustainable revenues.

Adara Media's award winning targeting platform delivers targeted video, mobile and display ads online based upon specific customer relevance across top travel and hospitality brands. Through Adara Media's TruPrecision Targeting Platform, brands can reach and activate more than 180 million in-market traveler profiles. The platform executes digital media campaigns to reach consumers at the most important points in their decision process.

The Mega Awards recognize marketing campaign and product development excellence by Airlines and Vendors. The winners of a Mega Award are decided by a judging academy comprised of airline and travel industry media. The academy evaluates entries based on four criteria: branding, strategy, innovation and results.

"Adara Media was all the buzz at our annual Mega Event, where they spoke with Kevin MacFarland, US Airways," said Roger Williams, Co-Founder, Managing Partner at Airline Information. "What makes the TruPrecision platform particularly attractive for our industry is that it utilizes customer data to generate revenues for airlines. Our industry is dependent on ancillary revenues, but we must diversify our merchandising and move beyond (punitive) a-la-carte fees."

The benefits of partnering with Adara Media to drive ancillary revenue for airlines include:

  • Depth of Data: Adara captures rich and historical data on unique individuals (without name, address or other personally identifiable information) to enable precise segmentation and targeting
  • Data Control: Adara provides exact targeting for 3rd party advertisers while giving airline audience partners 100% security and control of their customer data
  • Easy Integration: Adara's platform allows for easy integration with minimal internal resources needed
  • Robust Technology: Adara is purposefully designed for audience targeting and monetization with sophisticated optimization and intelligence reporting
  • Industry Partnerships: Adara is integrated with leading ad networks to increase reach, cookie identification and ad serving, which results in increased revenue to partner airlines

"Adara Media is honored to be included among this year's Mega Award winners," said CEO Layton Han. "We are proud of the platform and partnerships our team has created and it is great to have our hard work recognized by the seasoned airline executives who gathered at Airline Information's Mega Event."

About Adara Media:
Adara Media offers a loyalty audience platform that enables top brands to monetize and nurture their loyalty program customers online and helps advertisers reach exclusive, qualified audiences. Using proprietary loyalty data, Adara Media enables advertisers to reach real individuals, ensuring authenticity while maintaining complete anonymity. Adara Media's brand partners then gain ancillary revenue streams and the ability to deepen their relationships with loyalty consumers through targeted offers and consistent communication. Adara Media was founded in 2005 and is headquartered in Mountain View, CA. For more information, please visit www.adaramedia.com.

About Airline Information:
Airline Information is an established innovator in commercial aviation management conferences and publishing. Over 200 airlines regularly attend Airline Information conferences and forums worldwide. The firm provides airline professionals and industry suppliers with free high-quality online publications as well as professional guidebooks and management consultation in loyalty, CRM, eCommerce, and ancillary revenue development. For more information please visit: http://www.airlineinformation.org.

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