MOUNTAIN VIEW, CA -- (Marketwire) -- 06/25/12 -- Global precision marketing platform company Adara Media Inc. announced today the promotion of Kit Simon to EVP and CRO. Simon joined Adara over a year ago as senior vice president and head of sales. William Santoso was also hired recently to act as the vice president of data analytics. In his new role, Santoso will be responsible for all analytics, reporting and campaign insights.
"We are so pleased to promote Kit to EVP and CRO," said Layton Han, CEO of Adara Media. "In the year that she has been here, she has greatly helped expand Adara's influence in the industry. We are also excited to welcome William to the team and we look forward to leveraging his extensive experience to further cultivate the insights our clients gain from their campaigns with Adara."
As senior vice president and head of sales for Adara, Simon helped drive aggressive growth in revenue. Simon has a history of building and managing sales teams that have consistently met or surpassed sales goals. As EVP and CRO, she will continue this path of success for Adara. Prior to joining, Kit served as the Vice President of Global Partner Marketing at Orbitz Worldwide, where she more than tripled revenue.
Before joining Adara, Santoso was in charge of customer analytics for marketing communications at Apple and before that he was First Vice-President of marketing analytics and JP Morgan Chase. Santoso is a senior leader with over 14 years of experience in the digital media space with thorough business knowledge in customer acquisition, CRM, customer lifetime value, loyalty programs, retention and pricing strategies that will prove incredibly valuable for Adara.
For more information on Adara's technology and continuing growth, please visit: http://www.adaramedia.com/.
About Adara Media
Adara Media offers a loyalty audience platform that enables top brands to monetize and nurture their loyalty program customers online and helps advertisers reach exclusive, qualified audiences. Using proprietary loyalty data, Adara Media enables advertisers to reach real individuals, ensuring authenticity while maintaining complete anonymity. Adara Media's brand partners then gain ancillary revenue streams and the ability to deepen their relationships with loyalty consumers through targeted offers and consistent communication. Adara Media was founded in 2005 and is headquartered in Mountain View, CA. For more information, please visit www.adaramedia.com.