Yahoo  Jan 28  Comment 
The long-serving chief executive of Adidas (ADSGn.DE) has no intention of stepping down despite criticism as the German sportswear company loses ground to U.S. rival Nike (NKE.N), he told a German newspaper. "If I no longer had the ambition and...
Benzinga  Jan 23  Comment 
Morgan Stanley unveiled on Friday a list of the firm's least-preferred global stocks. The list includes Prada, Swatch, Adidas (OTC: ADDYY) and Coach Inc (NYSE: COH). The analysts note that Prada's management team has shown no sign of...
Wall Street Journal  Jan 23  Comment 
Adidas has sold its Rockport unit for $280 million to a new entity formed by Berkshire Partners and New Balance, in a move that allows the group to focus more on sporting goods but hurts full-year profit.
BusinessWeek  Jan 22  Comment 
Adidas, struggling to retain market share, says it has made the world's greatest running shoe
BusinessWeek  Jan 16  Comment 
The apparel giant is shifting focus back to the U.S. and looking to sign 500 players
Forbes  Jan 15  Comment 
When Adidas was originally founded in SW Germany in 1949, the distance between the company and the customer was effectively null. Every single transaction in store was a personalized interaction and customer feedback was organically processed back...
Forbes  Jan 15  Comment 
In the world of athlete endorsements, let the games begin.
Wall Street Journal  Jan 13  Comment 
Adidas plans to sharply ramp up endorsement deals with U.S. pro football and baseball players in the next few years, as the German sportswear maker tries to gain traction in the American market.
Motley Fool  Jan 10  Comment 
Let's look at Adidas' bad year and examine if it's fixable.
Wall Street Journal  Jan 9  Comment 
Adidas lost its No. 2 position in the keenly competitive U.S. sportswear market last year to Under Armour, which increased sales of both apparel and footwear at its German rival’s expense.


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