Financial Times  Jul 17  Comment 
Sportswear retailer hints at resolution of its stand-off with Adidas, as it reports a 16% rise in full-year profits to a record £239m
Forbes  Jul 15  Comment 
Ahead of the World Cup, adidas America's director of soccer, Ernesto Bruce, noted that the 2014 FIFA World Cup would be the "...largest marketing campaign in the history of adidas soccer."  In discussing adidas' retail, marketing and social media...
Forbes  Jul 15  Comment 
Shares of Manchester United surged almost 5% yesterday after the soccer team announced its new, $130 million a year kit deal with Adidas, which will begin during the 2015-16 season and see the German sportswear maker replace its U.S. rival, Nike.
TheStreet.com  Jul 14  Comment 
NEW YORK (TheStreet) -- Shares of Adidas are up 2.92% to $50.12 after the German sports footwear, apparel and accessories firm declared a World Cup victory over rival sporting-goods providers a day after the country's soccer team won its fourth...
MarketWatch  Jul 14  Comment 
German sporting-goods provider says soccer revenue at record level.
Forbes  Jul 13  Comment 
Mario Gotze scored a late goal in overtime to propel Germany to a 1-0 win over Argentina in the World Cup Final in Brazil. Gotze also helped his shoe sponsor Nike deliver a boot to rival Adidas.
Forbes  Jul 11  Comment 
Adidas has signed an extension with the Mexican National Team that will keep the brand as official sponsor of Mexico's soccer team through 2022.
Motley Fool  Jul 10  Comment 
Adidas reportedly willing to agree to $1 billion licensing deal with Manchester United after Nike bows out.


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