Named "Route 2015", the company's business plan aims at growing the business of the entire adidas Group compared to the expected 2010 results by 45% to 50% to € 17 billion in 2015. Based on the Group's strong brands, premium products, extensive global presence and its commitment to innovation and the consumer, the adidas Group aspires to outperform total market growth (both GDP and sporting goods market) and to continue growing its bottom line faster than its top line
Adidas announced its results for the third quarter of fiscal 2010, posting a net income of $373 million, a 25 percent increase from the previous year. Its revenue climbed 20 percent to $4.55 billion.
Chelsea Football Club has announced an extension of its global partnership with Adidas that will see the sports brand continue to be an official sponsor and sportswear supplier for the club over the next eight years.
For the 11th consecutive time, adidas was selected to join the Dow Jones Sustainability Indexes (DJSI), the world's first global sustainability index family tracking the performance of the leading sustainability-driven companies worldwide. In the category “Clothing, Accessories & Footwear”, adidas was rated as the industry leader in sustainability issues and corporate responsibility for the eighth year in a row.
Adidas reported second quarter revenues of €2.91 billion, a 19% increase from the €2.45 billion in 2009. Net income, on the other hand, soared 1300% to €126 million from €9 million the year before.
Adidas announced its financial numbers for the first quarter of 2010, reporting net sales of $2.67 billion, a 3.7% increase from the prior year. Its net income was reported as $168 million, up from the $5 million in net income the previous year.
For adidas, the 2010 FIFA World Cup is already a success in terms of sales. Adidas is now expecting record sales of at least 1.5 billion Euro in the football category. This represents an increase of more than 15% compared to 2008, the last year of record adidas sales in football (1.3 billion Euro) and an increase of 25% compared to the year of the last FIFA World Cup(TM) in 2006 (1.2
Deutsche bank has been selected as successor depositary bank for the sponsored Level I American Depositary Receipt (ADR) program of Adidas
Following the unrelenting coverage of the media on Tiger Woods following his marital scandal, firms such as Adidas and Nike are strongly considering cutting back on spending for sports sponsorships, according to a Credit Suisse analyst
Adidas announced its results for the third fiscal quarter, including sales of $2.89 billion and a net income of $213 million
The Drinnon Law Firm announced a federal trademark and copyright lawsuit against adidas AG and the NBA Store, charging that the Company's 'We Not Me' national multimedia advertising campaign violates an active and long-held trademark and copyright
Adidas was named as an official supplier for the 2009 Artistic Gymnastics World Championships in London England, October 13-18, 2009. As official apparel suppliers, adidas will supply branded apparel for the event.
German sportswear giants Puma and Adidas have ended a 60-year feud started by their founding brothers by agreeing to play a friendly football match in the Bavarian town of Herzogenaurach, where both companies are based.
Adidas announced that it extended its partnership with UEFA to continue to be the lead sponsor for the 2012 and 2016 Euro Cup soccer tournaments. Adidas will continue to supply all match balls, staff, officials, and volunteers for the tournament.
Adidas and Puma join forces in an effort to raise awareness for peace initiative PEACE ONE DAY and the necessity of peaceful cohabitation
Adidas AG was included in the Dow Jones Sustainability Indexes for the 10th time, as well as being named an Industry Leader for the 7th consecutive time and a Global Supersector Leader for the 2nd consecutive time
The company said the worst was behind it as it barely reported a profit of 8m euros, compared to 117 million in the year-ago quarter.
Adidas finalized its acquistion of golf apparel manufacturer Ashworth.
Adidas' Q3 sales increased by 11% from a year earlier, primarily because of a 39% and 23% increase in sales in the Latin American and Asian regions, respectively. Furthermore, its Q3 earnings per share increased by 6%, marking an overall 14% increase in earnings per share through 9 months of 2008.
Addidas announced that it would acquire the golf apparel manufacturer Ashworth for $72.8 million. With the acquisition, Adidas' TaylorMade-adidas Golf will enhance its golf apparel business.
adidas AG announces a 12% increase in second quarter profits compared to 2007. adidas managed this increase despite struggling in the US market. adidas and Reebok brand sales were down 8% compared to 2007.
Reebok International Ltd. agreed to pay a record $1 million fine after having to recall 300,000 charm bracelets that contained toxic amounts of lead. The bracelets were free gifts that were included with the purchase of children's shoes. A 4 year old boy from Minneapolis died in March 2006 after swallowing one of the bracelet's charms.
adidas shares rose as rumors that Nike would bid for the company circulated.