Adobe Systems Incorporated (Nasdaq:ADBE) today released findings from its Adobe® Digital Index report focused on digital advertising industry insights for Q2 2012, plus an outlook for the remainder of the year. Each year, Adobe analyzes advertiser and user behavior from more than $2.5 billion in annualized spend under management. According to the report, search spend among advertisers remains strong with a growing emphasis on mobile devices as tablet conversion rates surpass desktop conversion rates. Additionally, the report shows that consumer engagement on Facebook has increased dramatically as marketers find ways to utilize improvements to Facebook’s platform.
Key Report Findings for Q2 2012
Outlook for Q3-Q4 2012
Based on a client index from the past three quarters (beginning in Q3 2011), some key trends are emerging:
David Karnstedt, senior vice president, Media and Advertising Solutions, Digital Marketing Business, Adobe
Global Digital Advertising Update Methodology
Full details of the Q2 2012 Global Digital Advertising Update, including other Adobe Digital Index reports, can be downloaded here or at CMO.com. The analysis of digital marketing and Facebook performance is based on data derived from Adobe AdLens™ and Adobe Social, part of the Adobe Digital Marketing Suite. Data is based on a client index across key verticals including retail, entertainment, CPG, automotive and finance.
About Adobe Digital Index
Adobe Digital Index publishes research on digital marketing and other topics of interest to senior marketing and e-commerce executives across industries. Research is based on the analysis of select, anonymous and aggregated data from over 5,000 companies worldwide that use the Adobe Digital Marketing Suite, powered by Adobe technology and solutions, to obtain real-time data and analysis of activity on their websites.
About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2012 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, and Adobe AdLens are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
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