As the credit markets in the U.S. are weak and outlook for the holiday shopping season is poor, Aeropostale will have a tough time launching its new brand in 2009.
Aeropostale went international with the launch of 12 stores in Canada in 2007, but the company is far behind American Eagle which operates over 75 stores in Canada. This puts Aeropostale at a disadvantage in securing a place for its brand in the minds and wallets of Canadian consumers.