Aeropostale boasts the lowest prices of the main players in the teen apparel market, which give the firm an advantage in the current economic slowdown as teen's already small disposable income shrinks as their parents cut back on spending.
Aeropostale will launch a new concept brand in 2009 designed for children. This new source of revenue could significantly help broaden Aeropostale's target market. The move follows the footsteps of Aeropostale's competitor, Abercrombie & Fitch, which operates a well-established children's brand, "abercrombie".