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These excerpts taken from the ALK 10-K filed Feb 19, 2009.
We have marketing alliances with several other airlines that provide reciprocal frequent flyer mileage credit and redemption privileges as well as code sharing on certain flights as shown in the table below. Alliances enhance our revenues by:
Most of our codeshare relationships are free-sell codeshares, where the marketing carrier sells seats on the operating carriers flights from the operating carriers inventory, but takes no inventory risk. Our marketing agreements have various termination dates, and at any time, one or more may be in the process of renegotiation.
Our marketing alliances with other airlines as of December 31, 2008 are as follows:
Table of Contents STYLE="margin-top:0px;margin-bottom:-6px"> We have marketing alliances with several other airlines that provide reciprocal frequent flyer mileage
SIZE="1">
Most of our codeshare relationships are free-sell
SIZE="2">Our marketing alliances with other airlines as of December 31, 2008 are as follows:
Table of ContentsThese excerpts taken from the ALK 10-K filed Feb 20, 2008.
We have marketing alliances with several other airlines that provide reciprocal frequent flyer mileage credit and redemption privileges as well as code sharing on certain flights as shown in the table below. Alliances enhance our revenues by:
Most of our codeshare relationships are free-sell codeshares, where the marketing carrier sells seats on the operating carriers flights from the operating carriers inventory, but takes no inventory risk. Our marketing agreements have various termination dates, and at any time, one or more may be in the process of renegotiation.
Our marketing alliances with other airlines as of December 31, 2007 are as follows:
We have marketing alliances
SIZE="1">
Most of our codeshare relationships are free-sell
SIZE="2">Our marketing alliances with other airlines as of December 31, 2007 are as follows:
This excerpt taken from the ALK 10-K filed Feb 23, 2007. Alliances with Other Airlines
We have marketing alliances with other airlines that provide reciprocal frequent flyer mileage credit and redemption privileges and code sharing on certain flights as set forth below. Alliances enhance our revenues by offering our customers more travel destinations and better mileage credit/redemption opportunities, by giving us access to more connecting traffic from other airlines, and by providing members of our alliance partners frequent flyer programs an opportunity to travel on Alaska and Horizon while earning mileage credit in our partners programs. Our marketing agreements have various termination dates, and at any time, one or more may be in the process of renegotiation. If a significant agreement were terminated, it could adversely impact revenues and increase the costs of our other marketing agreements. Northwest is currently in bankruptcy and, although not likely, could propose plans of reorganization that would seek to modify or terminate some or all of these agreements.
Most of our codeshare relationships are free-sell codeshares, where the marketing carrier sells seats on the operating carriers flights from the operating carriers inventory, but takes no inventory risk. The table below identifies our marketing alliances with other airlines as of December 31, 2006.
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Table of Contents
This excerpt taken from the ALK 10-K filed Feb 17, 2006. Alliances with Other Airlines
Alaska and Horizon have marketing alliances with other airlines that provide reciprocal frequent flyer mileage credit and redemption privileges and code sharing on certain flights as set forth below. Alliances enhance Alaskas and Horizons revenues by offering our customers more travel destinations and better mileage credit/redemption opportunities and by gaining us access to more connecting traffic from other airlines, and by providing members of our alliance partners frequent flyer programs an opportunity to travel on Alaska and Horizon while earning mileage credit in our partners programs. Our marketing agreements have various termination dates and at any time, one or more may be in the process of renegotiation. If a significant agreement were terminated, it could adversely impact revenues and increase the costs of our other marketing agreements. In September 2005, both Northwest and Delta filed for protection under Chapter 11 of the Bankruptcy Code, followed by Era Aviation in December 2005. Any of these carriers could propose plans of reorganization that would seek to modify or terminate some or all of these agreements.
Most of our code share relationships are free-sell code shares, where the marketing carrier sells seats on the operating carriers flights from the operating carriers inventory, but takes no inventory risk. The table below identifies our marketing alliances with other airlines as of December 31, 2005.
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