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AMZN » Topics » Price

These excerpts taken from the AMZN 10-K filed Feb 11, 2008.

Price

We endeavor to offer our customers the lowest prices possible through low everyday product pricing and free shipping offers. We also strive to improve our operating efficiencies so that we can continue to lower prices for our customers. We enable sellers to offer their products on our sites, in many instances alongside our product selection, and to set their own retail prices.

Price

FACE="Times New Roman" SIZE="2">We endeavor to offer our customers the lowest prices possible through low everyday product pricing and free shipping offers. We also strive to improve our operating efficiencies so that we can continue to lower prices
for our customers. We enable sellers to offer their products on our sites, in many instances alongside our product selection, and to set their own retail prices.

FACE="Times New Roman" SIZE="2">Convenience

Our software engineers, computer scientists, merchandisers, and management team
focus on continuous innovation to enhance convenience. We work to earn repeat purchases by providing easy-to-use functionality, fast and reliable fulfillment, timely customer service, feature-rich and authoritative content, and a trusted transaction
environment. Key features of our websites include editorial and customer reviews; manufacturer product information; gift guides; Web pages tailored to individual preferences, such as recommendations and notifications; 1-Click technology; secure
payment systems; digital content; searching; browsing; and the ability to view selected interior pages and citations, and search the entire contents of many of the books we offer with our “Search Inside the Book” feature. Our community of
online customers also creates feature-rich content, including product reviews, online recommendation lists, wish lists, image uploads, video reviews, buying guides, customer discussions, and wedding and baby registries.

STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%">We endeavor to fulfill customer orders quickly and accurately, and to provide intuitive self-service features that assist our customers when they have
questions. We communicate our fulfillment promise in several ways, such as presenting up-to-date inventory availability information, delivery date estimates, and options for expedited delivery, as well as delivery shipment notifications. Customers
can use the “Your Account” website features to track order and shipment status, review estimated delivery dates, cancel items not yet shipped, change delivery instructions and payment options, combine orders, edit gift options, and return
items. Additionally, when customers have questions, we provide an email address and phone number to contact customer service directly and an intuitive click-to-call feature on our help pages so customers can quickly and conveniently speak with a
customer service representative.

We fulfill customer orders in a number of ways, including through the U.S. and international fulfillment
centers and warehouses that we operate; through fulfillment centers operated under co-sourcing arrangements, including our fulfillment center supporting www.amazon.co.jp; through outsourced fulfillment providers, including our fulfillment
providers supporting www.amazon.ca; and through fulfillment arrangements with other sellers. We operate customer service centers globally, which are supplemented by several co-sourcing customer service arrangements with third parties. See
Item 2 of Part I, “Properties,” for additional information about fulfillment centers and customer service locations.

SIZE="2">Marketing and Promotion

Our marketing strategy is designed to increase customer traffic to our websites, drive
awareness of products and services we offer, promote repeat purchases, develop incremental product and service revenue opportunities, and strengthen and broaden the Amazon.com brand name. We believe our most effective marketing efforts result from
our focus on continuously improving the customer experience, which drives word-of-mouth promotion and repeat customer visits. We also deliver personalized Web pages and services and employ a variety of media, business development activities, and
promotional methods. We employ various means of advertising, which consist primarily of online advertising, including through our Associates program, sponsored search, portal advertising, e-mail campaigns, and other initiatives. Our Associates
program directs customers to our websites by enabling independent websites to make millions of products available to their audiences with fulfillment performed by us or third parties. We pay commissions to participants in our Associates program for
click-through customer referrals and customer referrals resulting in product sales, subject to the terms of the specific commission agreement.

 


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Table of Contents


We offer everyday free shipping options worldwide. We also offer Amazon Prime, a membership program in
which members receive free or discounted express shipping, in the United States, the United Kingdom, Germany and Japan. Although marketing expenses do not include the costs of our free shipping or promotional offers, we view such offers as effective
marketing tools.

This excerpt taken from the AMZN 10-K filed Feb 16, 2007.

Price

We endeavor to offer our retail customers the lowest prices possible through low everyday product pricing and free shipping offers. We also strive to improve our operating efficiencies so that we can pass along the associated savings to our customers in the form of lower prices. We enable third-party sellers to offer products on our sites, in many instances alongside our product selection, and to set their own retail prices.

This excerpt taken from the AMZN 10-K filed Feb 17, 2006.

Price

 

We endeavor to offer our customers the lowest prices possible through low everyday product pricing and free shipping offers. We also strive to improve our operating efficiencies so that we can pass along the associated savings to our customers in the form of lower prices. We enable third-party sellers to offer products on our sites, in many instances alongside our product selection, and set their own retail prices.

 

This excerpt taken from the AMZN 10-K filed Mar 11, 2005.

Price

 

We endeavor to offer our customers the lowest prices possible through low everyday product pricing and free shipping offers. We also strive to improve our operating efficiencies so that we can pass along the associated savings to our customers in the form of lower prices. We enable third-party sellers to offer products on our sites, in many instances alongside our product selection, and set their own retail prices.

 

EXCERPTS ON THIS PAGE:

10-K (2 sections)
Feb 11, 2008
10-K
Feb 16, 2007
10-K
Feb 17, 2006
10-K
Mar 11, 2005

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