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WIKI ANALYSIS
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America Movil, S.A. de C.V. (AMX) is Latin America's largest wireless provider, with 176 million subscribers in 16 countries in 2008. [1] The company's largest subsidiary, Telcel, is the dominant wireless service provider in Mexico, with 73% market share.[2] In addition, America Movil provides fixed-line services in Central America and the Caribbean, with market share of 66% and 89%, respectively. [2]
Throughout Central and South America, America Movil is using its commercial strength in the mobile business to grow its fixed-line telephone and broadband business. [3] At the end of 2007, two of every three people in Latin America had a wireless phone.[4] However, overall wireless penetration in AMX operating regions reached 94% in 2008.[5] In most countries, America Movil has been decreasing prices to attract customers, depressing the Average Revenue Per User (ARPU). There is a lagging relationship between traffic and subscriber growth, since promotional rates terminate and customers get accustomed to their new carrier. Thus, gains in new customer growth now should cause ARPU to rise in coming years. [6]
Most of America Movil's revenues are generated in the Mexican peso and Brazilian real, which must then be converted to US dollars since the company's earnings are in dollars.[3] The dollar has appreciated against the peso, from 10 pesos/dollar in August 2008 to 15 in March 2009. [7] In addition, the Brazilian real gained 10% against the peso from October 2008 to March 2009. [7] In the first quarter 2009, the company lost 14 billion pesos due to foreign exchange. [7]
55% of America Movil is owned by Carlos Slim and his family. In addition, AT&T (T) owns an additional 23% of the company.[1]
Company Overview America Movil was established in September 2000 as a spin-off from Telmex, the dominant telephone company in Mexico. AMX has expanded using acquisitions to compete in the Latin American wireless market. While most wireless providers have focused on postpaid contract customers (since they generate much higher Average Revenue per User), America Movil's strategy has been to target prepaid users.[1] This strategy has increased subscriber growth. As markets become saturated, AMX is beginning to target postpaid customers in relatively more developed nations such as Mexico.
55% of America Movil is owned by Carlos Slim and his family. Slim's son, Patrick Slim Domit, became chairman in 2004. In addition, AT&T (T) owns an additional 23% of the company.[1]
Segment Information
America Movil Subsidiaries | Country | Company | Ownership interest[2] | Wireless Subscribers (thousands) | Wireless penetration | Revenue ($M) |
| USA | Tracfone* | 98.20% | 9,514 | 12% | 1,401 |
| Mexico | Telcel | 100% | 50,011 | 65% | 11,603 |
| Colombia | Comcel | 99.40% | 22,335 | 80% | 2,657 |
| Ecuador | Porta | 100% | 6,936 | 75% | 872 |
| Peru | Claro | 100% | 5,455 | 51% | 598 |
| Brazil | Claro | 100% | 30,228 | 64% | 5,175 |
| Chile | Claro | 100% | 2,672 | 88% | 499 |
| Agentina, Paraguay, Uruguay | CTI Movil | 100% | 14,618 | 95% | 1,863 |
| Central America - Guatemala, Nicaragua, Honduras, El Salvador | Claro | 98.70% | 8,157 | 65% | 1,495 |
| Caribbean - Dominican Republic, Puerto Rico, Jamaica | Claro | 100% | 3,496 | 64% | 2,170 |
Statistics by Region AMX Operating Revenue by Geographical Segment [23] | AMX Operating Income by Geographical Segment [23] | Wireless subscribers by region [24] |
Trends and Forces
Expansion Opportunities in Latin America Privatization of telecommunication in most Latin American countries had lead to rapid growth in mobile and long distance telephone services. [25] Throughout Central and South America, America Movil is using its commercial strength in the mobile business to grow its fixed-line telephone and broadband business. [3] At the end of 2007, two of every three people in Latin America had a wireless phone.[4] One of every three was a customer of America Movil. [4]
However, increasing wireless penetration rates in Latin America mean that the company in the long run must shift focus towards increasing Average Revenue Per User (ARPU). Overall wireless penetration in AMX operating regions reached 94% in 2008.[5] In most countries, America Movil has been decreasing prices to attract customers, depressing ARPU. There is a lagging relationship between traffic and subscriber growth, since promotional rates terminate and customers get accustomed to their new carrier. Thus, gains in new customer growth now should cause ARPU to rise in coming years. [6]
Exchange Rates and Currency Fluctuation America Movil has 57% of its debt denominated in US dollars, but most of its revenues are generated in the Mexican peso and Brazilian real, which must then be converted to US dollars since the company's earnings are in dollars.[3] An appreciation of the US dollar relative to America Movil's operating currencies would hurt the company, since the value of pesos and reals in dollars would decrease. The dollar has appreciated against the peso, from 10 pesos/dollar in August 2008 to 15 in March 2009. [7] In addition, the Brazilian real gained 10% against the peso from October 2008 to March 2009. [7] In the first quarter 2009, the company lost 14 billion pesos due to foreign exchange. [7] However, the downward trend of the peso has begun to reverse in April 2009, strengthening against both the dollar and the real. If such a trend continues, America Movil's dollar-denominated financial performance stands to benefit. [7]
Antitrust Regulatory Issues Because of the breadth of the company in both the wireless and fixed-line markets, America Movil is subject to regulation by the antitrust authorities in each of the countries in which it operates. On November 14, 2008 the Mexican Antitrust Commission issued preliminary findings in which the Commission deemed Telcel to be dominant in the end-user segment of the wireless market. The findings are being disputed by Telcel. [26]
In September 2008, the Colombian antitrust agency fined America Movil and competitor Telefonica SA (TEF) $448,100 each. The agency charged the two companies with charging higher costs for customers who make phone calls from fixed to mobile networks, allegedly to boost the usage of revenue-generating cell phones. [27]
iPhone distribution rights in Latin America In 2008, America Movil announced it would distribute the iPhone to its Latin American customers later in the year.[28] On July 11, America Movil launched the IPhone 3G in Mexico.[29] In August 2008, the company began selling the iPhone in Argentina, Chile, Colombia, Ecuador, El Salvador, Guatemala, Honduras, Paraguay, Peru, and Uruguay. [30] Meanwhile, the company has been working to expand its 3G infrastructure in many South American countries However, the company must compete with Telefonica SA (TEF) for iPhone customers in Latin America. [31] The IPhone has been quite lucrative to AT&T (T) in the United States, generating 1.6 activations and almost 80% of new contracts in 2008. [32]
Carlos Slim has the controlling stake in AMX and ability to overpower all minority shareholders 55% of America Movil is owned by Carlos Slim and his family (the third wealthiest person in the world).[33][34] Since an additional 23% of the company is owned by AT&T (T),[1] common stockholders account for only 22% of America Movil. Slim's son, Patrick Slim Domit, became chairman in 2004.[1]
Competition
Competitors The company dominates Mexico's wireless service market with more than 70% market share. [35] In Latin America, America Movil's biggest competitor is world wireless giant Telefonica SA (TEF).
|- | America Movil (AMX)||€41.7*[36]||153.4[37]||22.9%[37] || -|| -||- |- | Vodafone (VOD) [38]||€35.5||260.5||26.20%||$53.90 ||14.7%[39]||0.66% [40] |- | Telefonica (TEF)[41]||€56.4||169.2||16.6%||$39.4* [42]||1.8%-3.7%**[43][44]||1.05%[45] |}
*Currency conversions based on FRB reported exchange rates for Dec 2007 [46] [47]
**Telefonica churn rate is the range reported over all countries
Market Share | Country | Company | Wireless Market Share | Fixed Line Market Share |
| USA | Tracfone* | 27%* | - |
| Mexico | Telcel | 73% | - |
| Colombia | Comcel | 66% | - |
| Ecuador | Porta | 70% | - |
| Peru | Claro | 39% | - |
| Brazil | Claro | 25% | - |
| Chile | Claro | 18% | - |
| Agentina, Paraguay, Uruguay | CTI Movil | 32% | - |
| Central America - Guatemala, Nicaragua, Honduras, El Salvador | Claro | 38% | 66% |
| Caribbean - Dominican Republic, Puerto Rico, Jamaica | Claro | 36% | 89% |
*Prepaid market only in the United States
References



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