Retailers such as Buckle, Inc. and Hot Topic have shown that teenagers will still spend money on clothes even during a recession--they often do not have as many financial obligations as their parents have, meaning they can spend more freely. Therefore, AEO's slumping sales have less to do with the recession than with their product offering, which is not appealing enough to get its fickle core demographic into its stores. American Eagle needs to focus on what will make it a trendy brand once again or its poor sales will only continue.