Motley Fool  Jun 11  Comment 
Personal finance doesn't have to be a source of conflict in your relationship. Quite the contrary -- it can help keep your relationship going strong.
Channel News Asia  Jun 7  Comment 
Australia's biggest wealth manager, AMP Ltd on Thursday said it faced a fourth class-action lawsuit for allegedly charging fees for services not provided, sending the company's shares to their lowest in more than six years.
WA Business News  Jun 7  Comment 
AMP has been hit with a fourth shareholder class action over the scandals revealed at the Financial Services Royal Commission and the resulting damage to the embattled financial giant's market value.
WA Business News  Jun 1  Comment 
The corporate watchdog has banned a former Perth-based AMP financial adviser from providing services for the next five years after he was found to have given clients poor advice.
Benzinga  May 31  Comment 
On CNBC's "Fast Money Final Trade", Pete Najarian recommended a long position in Ameriprise Financial, Inc. (NYSE: AMP). Tim Seymour likes iShares MSCI Emerging Markets Index (ETF) (NYSE: EEM). Steve Grasso is a buyer of Snap Inc (NYSE:...
The Economic Times  May 25  Comment 
Tax experts point out that it is for the first time that the department is using Section 37 for disallowing advertising, marketing, sales promotion and branding expenses.
MarketWatch  Apr 23  Comment 
Shares of Ameriprise Financial Inc. rose more than 3% late Monday after the company beat first-quarter earnings expectations and increased its dividend. Ameriprise said it earned $594 million, or $3.91 a share, in the quarter, compared with $403...


(NYSE: AMP) Ameriprise Financial employs more Certified Financial Planners than any other company in the United States.[1] These financial advisers pay Ameriprise a franchise fee in exchange for using the company's brand name, client acquisition services, and financial planning software. While the outsourced nature of its business limits costs, the independence of its financial planners limits Ameriprise's ability to raise its franchise fees.

Ameriprise representatives sell life annuities, insurance, and asset management services to customers. In 2008, the company has set its sights on Aging Baby Boomers that have plenty to invest and are in need of retirement planning.[1] As it does so, it has been weighting its portfolio more heavily towards equity managed products like stock mutual funds, rather than selling insurance and fixed annuities which guarantee specific payments to clients. AMP hopes this transition will free up capital and increase management fees, while shielding the company from interest rate fluctuations and increasing its exposure to changes in stock market prices.[2]

Ameriprise announced 3 acquisitions during the summer of 2008, part of an ongoing strategy to buy financial advising companies to grow its revenue base.[3] For example, the $315 million purchase of H&R Block's Financial Planning Business in 2008 increases Ameriprise's presence in California, Texas, and Florida, and also will raise managed assets and the Number of Financial Advisors by approximately 7%.[4]

Got it! Thanks a lot again for helipng me out!

Trends & Forces

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Riversource Fund Flows Presented in the 2008 Sanford Bernstein Strategic Decisions Conference Powerpoint[1]

Competition for Financial Advisors

86% of Ameriprise financial advisors are branded advisors and not employee advisors.[5] Under this affiliation, the advisor is an independent contractor who uses the Ameriprise brand name. While they receive a higher payout than employee advisors, they are responsible for paying their own business expenses and any compensation of staff. Because these advisors are the ones forming relationships with the clients, Ameriprise's customers tend to be more loyal to the advisor than the Ameriprise brand name. As such, Ameriprise franchising fees are capped by competitive pressures. If they charge the advisors too much or offer too few benefits (i.e. client acquisition programs and advisor training), then these financial advisors will leave, going to a competitor like Merrill Lynch (MER) or National Financial Partners (NFP) and bringing their clients with them. 75% of Ameriprise's branded advisors have been with the company for more than 3 years.[2] Ameriprise made note that advisors with Kansas City H&R Block, which it is set to acquire, will receive attractive retention packages.[4]

Aging Baby Boomers

According to the U.S. Census Bureau, between 2000 and 2020, the 45-64 age group will increase by 34%, with most of the growth occurring by 2010[2]. This age demographic tends to be those in greatest need of financial advice as retirement approaches. Baby boomers are more likely to sign up for total financial planning packages - in May 2008, 68% of this group was enrolled in a financial planning program.[1] Ameriprise aims to target this age group through television advertisements that focus on retirement planning.[2]

Equity Prices impact revenue.

Ameriprise estimates that a 10% drop in the S&P 500 index would cause earnings to fall by about $127 million during the year, or 16% of the company's 2007 net income.[2] This reduction in net income results from two main factors:

  1. capital depreciation of current managed assets
  2. slowing down of net fund inflows

With the weak equity prices in 2008, Ameriprise had client activity slow, reduced net investment income, and lower equity-related income.[1] Ameriprise's Threadneedle family of international mutual funds accounts for 35% of managed assets.[6]

Fund performance influences managed assets

Ameriprise offers mutual funds through its financial advisor network and 3rd party channels. Relative performance is a key gauge to determining fund flows. If Ameriprise's Riversource funds do well, investors are more likely to funnel new money into them. If they have relatively poor performance, then net flow will slow or be negative. For 3-years ending December 31, 2007, 69% of Riversouce internally managed equity mutual funds outperformed their respective Lipper group. For the one-year, only 45% did better.

As one can see in the Riversouce net inflow graph, net inflows have been poor to mediocre. Further, for the second quarter of 2008, the Riversouce funds had $0.6 billion in net outflows and Threadneedle had $2.5 withdrawn.[7] Threadneedle weakness resulted primarily from portfolio management changes, while a 10% capital depreciation year over year of Riversouce funds kept new invesments minimal.[7] A look at Riversouce top 5 and bottom 5 performing funds YTD as of 9/12/2008 shows that fund performance has been poor in 2008. Negative performance lowers AUM through capital depreciation and contributes to investor net fund outflows.

Fund Name Symbol YTD Performance (9/12/08)[8] AUM (in $millions)[9]
Inflation Protected SecuritiesAPSAX4.54%960
Real EstateARLAX3.83%229
Minnesota Tax-ExemptIMNTX2.11%312
Intermediate Tax-ExemptINFAX2.05%76
Cash ManagementIDSXX1.78%n/a
Disciplined International EquityRDIAX-24.76%687
Partners International Select ValueAPIAX-25.35%1,539
Precious Metals and MiningINPMX-26.49%111
Partners International Small CapAISCX-29.04%80
Threadneedle Emerging MarketsIDEAX-31.67%517

Shifting away from selling fixed annuities to offering more equity products makes Ameriprise more susceptible to market risk than interest rate risks.

In 2008, Ameriprise is actively marketing equity funds over fixed annuity and insurance contracts. Management expects this business to be less capital intensive and plans to continue moving towards the fee-based revenue source.[2] Between 2006 and 2007, pretax income growth from annuities declined 9%, while the advice and wealth management segment had 45% growth.[1] Fixed annuity and insurance contracts, which promise the client a fixed return in exchange for set investment, require more capital investment to be set aside to ensure interest payments or insurance payouts than equity management. At the same time, it replaces interest rate risks with market risks. So, with the company's annuity and insurance focus in 2003, declining interest rates put pressure on variable interest rate investments as they generated less income, in 2008 fluctuations in equity markets have been the most significant driver of the company's performance.[10]. Changes in equity prices directly impact Assets under management (AUM) as a weak equity market causes capital depreciation and shifts money away from these type of investments.


Ameriprise competes for financial advisors and for managed assets. Branded financial advisors work as independent contractors. They use Ameriprise's brand awareness, information technology services, and training, and in exchange, pay a franchising fee. Because of this independent nature, financial advisors are able to flow from one company to a new one or simply work for themselves. This factor means Ameriprise competes with brokerage houses like Merrill Lynch (MER), Hartford Financial Services Group (HIG), and National Financial Partners (NFP) in order to retain advisors. Among branded advisors that have been with AMP for more than 10 years, Ameriprise has a 96% retention rate.[2] Overall annual retention rate is 94% in 2008.[2] Keeping financial advisors is important for maintaining Assets Under Management (AUM). If AMP's advisors leave, so do their client assets. Ameriprise believes its focus on developing productive financial advisors, as well as adding Certified Financial Planners give the company an advantage over peers.[10] At the end of 2007, Ameriprise had 2,489 CFPs working as advisors.[11]

Ameriprise also competes with companies, like Fidelity, Oppenhiemer Funds, and American Funds for managed assets. Clients within AMP's financial advisor network can choose from 2,700 mutual funds outside of those managed by Ameriprise.[2] Performance, fee structure, and brand recognition are the main basis for fund competition.[10] Ameriprise has 59% brand recognition in the United States[1] and fund performance was average compared to peers.[10]

The annuity and Insurance part of Ameriprise competes largely with Hartford Financial Services Group (HIG) , MetLife (MET), Lincoln National (LNC), and Nationwide Financial Services (NFS). Life-insurance is a commodity-like asset[10]. It's hard for one company to differentiate themselves from another, because a $1,000,000 payout is the same across any firm - the only difference is price.

Companies ranked by Assets Under Management (AUM)

The following table[12] ranks assets managers by AUM (in $millions) as of December 31, 2006.

Rank Manager Country Total assets
2Barclays Global InvestorsU.K.$1,813,820
3State Street GlobalU.S.$1,748,690
4AXA GroupFrance$1,740,000
5Allianz GroupGermany$1,707,665
6Fidelity InvestmentsU.S.$1,635,128
7Capital GroupU.S.$1,403,854
8Deutsche BankGermany$1,273,500
9Vanguard GroupU.S.$1,167,414
11Credit SuisseSwitzerland$1,092,906
12JPMorgan ChaseU.S.$1,013,729
13Mellon FinancialU.S.$995,237
14Legg MasonU.S.$957,558
15BNP ParibasFrance$817,482
16ING GroupNetherlands$792,162
17Natixis Global Asset Mgmt.France$769,981
18AIG Global InvestmentU.S.$730,921
19Credit AgricoleFrance$704,367
21Northern Trust GlobalU.S.$697,166
22Goldman Sachs GroupU.S.$693,049
23Prudential FinancialU.S.$616,047
24Morgan StanleyU.S.$606,476
25HSBC HoldingsU.K.$595,000
26Wellington ManagementU.S.$575,492
27Societe GeneraleFrance$556,890
28Fortis GroupBelgium$556,200
29Franklin TempletonU.S.$552,905
30Bank of AmericaU.S.$542,977
32Generali GroupItaly$523,726
33Aegon GroupNetherlands$477,611
35Old MutualSouth Africa$468,232
37Legal & General GroupU.K.$455,955
38MassMutual FinancialU.S.$455,723
39Nippon Life Insurance2Japan$439,671
41Ameriprise Financial, Inc. (AMP)U.S.$397,000
42Rabobank GroupNetherlands$378,125
43Sun Life FinancialCanada$374,535
45Manulife FinancialCanada$355,256
46Mitsubishi UFJ FinancialJapan$351,189
47T. Rowe PriceU.S.$334,698
48Unicredito Italiano2Italy$328,043
49Hartford FinancialU.S.$327,500
50Zurich Financial ServicesSwitzerland$310,003


  1. 1.0 1.1 1.2 1.3 1.4 1.5 1.6
  2. 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8
  3. 4.0 4.1 Biz Journal - Katharine Grayson "Ameriprise to Buy H&R Block Unit for $315 mln
  4. 7.0 7.1 Reuters: Ameriprise Financial Reports Second Quarter 2008 Results
  5. RiverSource Investments Site
  6. Morningstar.com
  7. 10.0 10.1 10.2 10.3 10.4 #di43801_item_1a._risk_factors AMP 10-K FY 2007, Item 1A, Pages 42-54
  8. Investment News Company (AMP) Profile
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