ANSW » Topics » If our GSA is terminated by Google, we would have to seek an alternative provider of listings and advertisements, which could adversely affect our business and financial results.

This excerpt taken from the ANSW 10-Q filed Nov 9, 2007.

If our GSA is terminated by Google, we would have to seek an alternative provider of listings and advertisements, which could adversely affect our business and financial results.

 

Our business is dependent on the GSA, under which we obtain most of the advertisements displayed on our Web properties and earn most of our ad revenues. Google may terminate the GSA with no advance notice if we:

 

      take certain prohibited actions including, among other things:

-        editing or modifying the order of search results,

-        redirecting end users, producing or distributing any software which prevents the display of ads by Google,

-        modifying, adapting or otherwise attempting to obtain source code from Google technology, content, software and documentation or

-        engaging in any action or practice that reflects poorly on Google or otherwise disparaging or devaluing Google’s reputation or goodwill;

      breach the grant of a license to us by Google of certain trade names, trademarks, service marks, logos, domain names and other distinctive brand features of Google;

      breach the confidentiality provisions of the GSA;

      breach the exclusivity provisions of the GSA; or

      materially breach the GSA more than two times, irrespective of any cure to such breaches.

 

The GSA is scheduled to expire on January 31, 2010, unless renewed upon mutual written consent.

 

Google’s termination of the GSA would result in our need to replace this relationship and obtain listings and advertisements from alternative providers, and we may not succeed in receiving equally favorable as those provided in the GSA. Termination of the GSA and our failure to replace it on equally favorable terms could result in a material reduction in our ad revenues and could adversely affect our business and financial results.

 

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