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Apple grasps the future

Apple appears to have a clearer grasp of the shape of the technology product marketplace than any other company serving the consumer, and is far more adept in crafting product design that evokes enthusiastic marketplace response

All products go through normal cycles where sales plateau or decline and that will undoubtedly be true of Apple as well. The company has a clear understanding of this and does not hesitate to refresh products or indeed supercede existing design with new products, rather than waiting for the competition to do it for them

Where other computer companies have failed in expanding into their own retail presence (Gateway, Dell), Apple has famously succeeded

Where its stock price goes will be subject to the vagarities of the market. Technology will continue to advance. And with Steve Jobs leading the company, Apple will be at the leading edge

The marketplace's assessment of Apple's prospects, and its stock price in particular, will be subject to greater volatility given the recent announcement of Steve Jobs complex health issues. While this may impact market valuation, in the intermediate term the company's position in the consumer marketplace and its product momentum should continue to outperform its competitors

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