We asked respondents doing back-to-school shopping to tell us which online stores they'll be spending more money at this year compared to last year.
Apple.com (AAPL) was far and away the biggest winner, with 8% of respondents saying they'll spend "More Money" there than a year ago, while only 4% said they'll spend "Less Money" (Net Difference Score = +4).
Consumer PC Buying
Going forward, PC buying among consumers remains weak, with just 8% of respondents planning to buy a laptop in the next 90 days and 5% a desktop - down 2-pts from a year ago (August 2007).
But which computer manufacturers do consumers plan to buy from over the next 90 days?
Apple planned purchases for the next 90 days have hit a new all-time high for both Laptops (34%; up 2-pts) and Desktops (30%; up 3-pts).
We also asked whether Apple's recent release of its 3G iPhone has made respondents more or less likely to buy an Apple Mac computer in the future. A total of 17% say they're now more likely to buy an Apple laptop or desktop in the future because of the 3G iPhone; only 1% said less likely. These highly positive findings point to the 3G iPhone having at least some "Halo" effect on Mac sales going forward.
When it comes to Apple's competition, Dell (DELL) PCs appear little changed from our July survey results - with planned purchases of Laptops (28%) down 4-pts and Desktops (28%) up 3-pts. Moreover, Hewlett-Packard (HPQ) has also experienced a noticeable decline since July in planned Laptop purchases (20%; down 4-pts) and Desktop purchases (17%; down 3-pts).
We note that almost 70% of HP's sales come from outside the U.S. - whereas our ChangeWave surveys focus primarily on the U.S. market.