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These excerpts taken from the AAPL 10-K filed Dec 19, 2003. Competitors. Apple must be especially careful when
dealing with competitors. For example,
agreements with competitors that affect product or service pricing or output,
or allocate customers or sales territories, are prohibited, because they are
counter to the principle of free competition, and often illegal under
applicable law. Apple employees must
not discuss these topics with competitors, because there is no way to legally
justify any understanding that might be reached that limits our competition
with such companies. Also, Apple
employees must not discuss terms of sale, costs, inventories, product plans, or
any other confidential or proprietary information with a competitor. In some cases, the law may also view our
resellers as our competitors when we are actually competing for the same types
of customers in the marketplace.
Competitors. Apple must be especially careful when dealing with competitors. For example, agreements with competitors that affect product or service pricing or output, or allocate customers or sales territories, are prohibited, because they are counter to the principle of free competition, and often illegal under applicable law. Apple employees must not discuss these topics with competitors, because there is no way to legally justify any understanding that might be reached that limits our competition with such companies. Also, Apple employees must not discuss terms of sale, costs, inventories, product plans, or any other confidential or proprietary information with a competitor. In some cases, the law may also view our resellers as our competitors when we are actually competing for the same types of customers in the marketplace.
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