Key Metrics for AAPL as compared to All values TTM unless otherwise noted (*)
INDUSTRY METRICS  (See all)
Advertising Expense 486MAVG
Total Number of employees 35KHIGH
Capitalized development costs 67.0MHIGH
R&D % of Total Revenue 3%VERY LOW
Number of Software Products 13.0AVG
Revenue 36.5BHIGH
Market Share 8.5% 
 
INCOME STATEMENT  (See all)
Revenue 36.5BHIGH
EBITDA 8.69BAVG
Net Income 5.70BHIGH
Revenue Growth 12.5%AVG
Net Income Growth 18%HIGH
Operating Margin 21%AVG
Net Margin 15.6%AVG
 
BALANCE SHEET (most recent quarter)  (See all)
Debt / Equity 0.935AVG
Current Ratio 1.88AVG
Quick Ratio 1.86AVG
Book Value Per Share 29.7 
Cash Per Share 5.61 
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STOCK SUMMARY
Open190.73
Day Range185.92-189.52
52 Week Range78.20-208.71
Volume17.4M
Avg Volume (3 mo)18.5M
Shares Outstanding891M
Market Cap170B
ANALYST RECOMMENDATIONS
 
OWNERSHIP
Net Insider Buying 3mo-1.5% 
Net Insider Buying 6mo-7.3% 
Net Insider Buying 1yr-7.5% 
Held by insiders0.8% 
Held by institutions56.5% 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Data Sources:
Market and financial statement data provided by NASDAQ, BATS Exchange, SEC and Xignite Inc. Industry and operating metrics collected from company filings via EDGAR online. For more information on sources and calculations click here.
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