Apple (AAPL)

Digital Lifestyle

The Company believes that for both professionals and consumers the personal computer has become the center of an evolving digital lifestyle by integrating with and enhancing the utility of advanced digital devices such as the Company's iPods, iPhones, digital video and still cameras, televisions, personal digital assistants, and other digital devices. The attributes of the personal computer that enable this functionality include a high-quality user interface, easy access to relatively inexpensive data storage, the ability to run complex applications, and the ability to connect easily to a wide variety of other digital devices and to the Internet. The Company is the only participant in the personal computer industry that controls the design

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and development of the entire personal computer—from the hardware and operating system to sophisticated software applications. This, along with its products' creative industrial designs, intuitive ease-of-use, and built-in graphics, multimedia and networking capabilities, positions the Company to offer innovative integrated digital lifestyle solutions.

Digital Lifestyle

The Company believes that for both professionals and consumers the personal computer has become the center of an evolving digital lifestyle by integrating with and enhancing
the utility of advanced digital devices such as the Company's iPods, iPhones, digital video and still cameras, televisions, personal digital assistants, and other digital devices. The attributes of
the personal computer that enable this functionality include a high-quality user interface, easy access to relatively inexpensive data storage, the ability to run complex applications, and
the ability to connect easily to a wide variety of other digital devices and to the Internet. The Company is the only participant in the personal computer industry that controls the design

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and
development of the entire personal computer—from the hardware and operating system to sophisticated software applications. This, along with its products' creative industrial designs,
intuitive ease-of-use, and built-in graphics, multimedia and networking capabilities, positions the Company to offer innovative integrated digital lifestyle
solutions.

Digital Lifestyle

The Company believes that for both professionals and consumers the personal computer has become the center of an evolving digital lifestyle by integrating and enhancing the utility of advanced digital devices such as the Company’s iPods, digital video and still cameras, televisions, CD and DVD players, cellular phones, personal digital assistants, and other consumer electronic devices. The attributes of the personal computer that enable this functionality include a high-quality user interface, easy access to relatively inexpensive data storage, the ability to run complex applications, and the ability to connect easily to a wide variety of other digital devices and to the Internet. The Company is the only participant in the personal computer industry that controls the design and development of the entire personal computer—from the hardware and operating system to sophisticated applications. This, along with its products’ original industrial designs, intuitive ease-of-use, built-in graphics, multimedia and networking capabilities, uniquely positions the Company to offer innovative integrated digital lifestyle solutions.

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Digital Lifestyle

The Company believes that
for both professionals and consumers the personal computer has become the center
of an evolving digital lifestyle by integrating and enhancing the utility of
advanced digital devices such as the Company’s iPods, digital video and still
cameras, televisions, CD and DVD players, cellular phones, personal digital
assistants, and other consumer electronic devices. The attributes of the
personal computer that enable this functionality include a high-quality user
interface, easy access to relatively inexpensive data storage, the ability to
run complex applications, and the ability to connect easily to a wide variety
of other digital devices and to the Internet. The Company is the only
participant in the personal computer industry that controls the design and
development of the entire personal computer—from the hardware and operating
system to sophisticated applications. This, along with its products’ original
industrial designs, intuitive ease-of-use, built-in graphics, multimedia and
networking capabilities, uniquely positions the Company to offer innovative
integrated digital lifestyle solutions.

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