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This excerpt taken from the AAPL 10-K filed Jan 25, 2010. Europe During 2009, net sales in Europe increased $2.6 billion or 28% compared to 2008. The increase in net sales was due mainly to increased iPhone revenue and strong sales of Mac portable systems, offset partially by lower net sales of Mac desktop systems, iPods, and a stronger U.S. dollar. Mac unit sales increased 13% in 2009 compared to 2008, which was driven primarily by increased sales of Mac portable systems, particularly MacBook Pro, while total Mac net sales declined as a result of lower average selling prices across all Mac products. Although iPod net sales decreased in Europe year-over-year as a result of lower average selling prices, iPod unit sales increased due to iPod touch and market share increases. The Europe segment represented 28% and 25% of total net sales in 2009 and 2008, respectively. Europe’s net sales increased $3.8 billion or 69% during 2008 compared to 2007. The main drivers of this growth were strong sales of iPhone, Mac portable systems and iMac, and increased sales from the iTunes Store. Also contributing to the increase in net sales were higher iPod net sales due primarily to the iPod touch, which was upgraded in June 2008. Sales of Mac portable products increased due to stronger demand for the MacBook Pro and the MacBook, both updated in February 2008, as well as sales of the MacBook Air, introduced in January 2008. Mac desktop sales also increased due primarily to the popularity of the iMac, which was updated in April 2008. The Europe segment represented 25% and 22% of total net sales in 2008 and 2007, respectively. This excerpt taken from the AAPL 10-K filed Oct 27, 2009. Europe During 2009, net sales in Europe increased $1.7 billion or 23% compared to 2008. The increase in net sales was due mainly to increased iPhone revenue and Mac portable systems, offset partially by lower net sales of Mac desktop systems, iPods, and a stronger U.S. dollar. Mac unit sales increased 13% in 2009 compared to 2008, which was driven primarily by increased sales of Mac portable systems, particularly MacBook Pro, while total Mac net sales declined as a result of lower average selling prices across all Mac products. Although iPod net sales decreased in Europe year-over-year as a result of lower average selling prices, iPod unit sales increased due to iPod touch and market share increases. The Europe segment represented 26% and 23% of total net sales in 2009 and 2008, respectively. Europe’s net sales and Mac unit sales increased 40% and 39%, respectively, during 2008 compared to 2007. The main drivers of this growth were strong sales of Mac portable systems and iMac, increased sales from the iTunes Store, and iPhone. Also contributing to the increase in net sales were higher iPod net sales due primarily to the iPod touch, which was upgraded in June 2008. Sales of Mac portable products increased due to stronger demand for the MacBook Pro and the MacBook, both updated in February 2008, as well as sales of the MacBook Air, introduced in January 2008. Mac desktop sales also increased due primarily to the popularity of the iMac, which was updated in April 2008. The Europe segment represented 23% of total net sales in 2008, consistent with 2007. This excerpt taken from the AAPL 10-Q filed Apr 23, 2009. Europe Net sales in Europe increased $317 million or 18% during the second quarter of 2009 compared to the second quarter of 2008. The key contributors to this growth were iPhone revenue and sales of third-party digital content and applications from the iTunes Store. The increase in net sales was offset partially by lower year-over-year net sales of Mac desktop and portable systems and iPods. Total Mac unit sales increased 5% year-over-year, due primarily to an increase in unit sales of MacBook and iMac, while total Mac net sales in Europe decreased resulting from lower average selling prices. For the first six months of 2009, net sales and unit sales in Europe increased 15% and 9%, respectively, compared to the same periods in 2008. These increases were due mainly to increased iPhone revenue and strong sales of third-party digital content and applications from the iTunes Store, which were offset partially by lower net sales of Mac desktop systems and iPods. Unit sales of iPods increased due to the strong demand for iPod touch, iPod shuffle and iPod nano, while net sales of iPods decreased due to lower average selling prices during the first six months of 2009 compared to the same period in 2008.
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This excerpt taken from the AAPL 10-Q filed Jan 23, 2009. Europe Net sales in Europe increased $300 million or 12% during the first quarter of 2009 compared to the first quarter in 2008. This growth was driven primarily by iPhone, with Mac portable systems and sales from the iTunes Store also contributing to the increase in net sales. The net sales increase was partially offset by lower year-over-year sales of iPods and iMac, as well as the effect of foreign currency movements against the U.S. dollar during the first quarter of 2009. Total Mac unit sales in Europe increased 13% year-over-year, due primarily to an increase in net sales of Mac portable systems, particularly MacBook. This excerpt taken from the AAPL 10-K filed Nov 5, 2008. Europe For 2008, net sales and unit sales in Europe increased 40% and 39%, respectively, compared to the same period in 2007. The main drivers of this growth were strong sales of Mac portable systems and iMac, increased sales from the iTunes Store, and iPhone. Also contributing to the increase in net sales were higher iPod net sales due primarily to the iPod touch, which was upgraded in June 2008. Sales of Mac portable products increased due to the MacBook Pro and the MacBook, both updated in February 2008, as well as the MacBook Air, introduced in January 2008. Mac desktop sales also increased due primarily to the popularity of the iMac, which was updated in April 2008. Sales from the iTunes Store grew substantially by 79% from 2007 as a result of heightened consumer interest in downloading digital content and the expansion of third-party audio and video content available for sale via the iTunes Store. The Europe segment represented 23% of total net sales in 2008, consistent with 2007. Europe segment net sales increased $1.4 billion or 33% during 2007 compared to 2006. Consistent with the Americas segment, the primary drivers of this growth were Mac portable products, iMacs, iPods, and the sales of third-party content from the iTunes Store. Sales of Mac portable products increased due to the popularity of both the MacBook and MacBook Pro. Sales of iMacs grew due to a shift in desktop product mix away from the Mac mini and discontinued eMac as well as the strong reception of the new iMac introduced in August 2007. Sales of iPods grew due primarily to increased demand for the iPod nano and iPod shuffle. The Company believes that the growth in iTunes Store sales was the result of heightened consumer interest in downloading digital content and the expansion of third-party audio and video content available for sale via the iTunes Store. This excerpt taken from the AAPL 10-Q filed Jul 23, 2008. Europe Net sales in Europe increased $488 million or 42% during the third quarter of 2008 compared to the same period in 2007, while total Mac unit sales in Europe increased 47% on a year-over-year basis. Consistent with the Americas segment, the primary drivers of this growth were Mac portable systems, as well as increased sales of iMac, sales from the iTunes Store, and iPhone. The increase in net sales of portable systems is attributable primarily to the strong demand for MacBook Pro and MacBook Air, which was introduced in January 2008. A weaker U.S. dollar also contributed to the increase in overall net sales. For the first nine months of 2008, net sales and unit sales in Europe increased 43% and 45%, respectively, compared to the same period in 2007. The main sources of this growth were strong growth in net sales of Mac portable systems and iMac, and increased sales from the iTunes Store. Also contributing to the growth in net sales were higher iPod net sales due primarily to the introduction of the iPod touch in September 2007.
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This excerpt taken from the AAPL 10-Q filed May 1, 2008. Europe Net sales in Europe increased $531 million or 43% during the second quarter of 2008 compared to the same period in 2007, while total Mac unit sales in Europe increased 45% on a year-over-year basis. The increase in net sales was due mainly to strong growth in net sales of all Mac portable and desktop systems, as well as increased sales of iPhone and sales from the iTunes Store. The increase in net sales of desktop and portable systems is attributable primarily to the strong demand for the iMac and the new MacBook Air, which was introduced in January 2008. A weaker U.S. dollar also contributed to the increase in overall net sales. For the first six months of 2008, net sales and unit sales in Europe increased 44% compared to the same period in 2007. These increases were due mainly to strong growth in net sales of all Mac portable and desktop systems, strong demand for iPhone, and increased sales from the iTunes Store. Although unit sales of iPods remained relatively flat, net sales of iPods increased due to the strong demand for the iPod touch during the first six months of 2008.
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This excerpt taken from the AAPL 10-Q filed Feb 1, 2008. Europe Net sales in Europe increased $759 million or 44% during the first quarter of 2008 as compared to the same quarter in 2007. Total Mac unit sales in Europe increased 44% on a year-over-year basis. These increases were mainly a result of strong growth in net sales of iMacs and Mac portable systems, iPods, Mac OS X Leopard and other software, and sales from the iTunes Store. A weaker U.S. dollar also contributed to the increase in net sales. These excerpts taken from the AAPL 10-K filed Nov 15, 2007. Europe Europe segment net sales increased $1.4 billion or 33% during 2007 compared to 2006. Consistent with the Americas segment, the primary drivers of this growth were Mac portable products, iMacs, iPods, and the sales of third-party content from the iTunes Store. Sales of Mac portable products increased due to the popularity of both the MacBook and MacBook Pro. Sales of iMacs grew due to a shift in desktop product mix away from the Mac mini and discontinued eMac as well as the strong reception of the new iMac introduced in August 2007. Sales of iPods grew primarily due to increased demand for the iPod nano and iPod shuffle. The Company believes that the growth in iTunes Store sales was the result of heightened consumer interest in downloading digital content and the expansion of third-party audio and video content available for sale via the iTunes Store. Europe segment net sales increased $1.0 billion or 33% during 2006 compared to 2005. Consistent with the Americas segment, these increases were a result of strong growth in iPod sales, other music related products and services, and Mac portable systems. Sales of iPods increased primarily due to the introduction of the updated iPod with video-playing capabilities in October 2005 and the iPod nano during September 2005. The increase in other music related products and services was due to increases in sales of Apple-branded and third-party iPod accessories and sales from the iTunes Store. The increase in sales of portable systems in Europe was due to strong sales of the MacBook and MacBook Pro that were introduced during 2006. In addition, Europe also reported increased sales in APP related to the increase in Mac unit sales. These increases were partially offset by a decrease in desktop and Mac OS X net sales 45 during 2006 compared to 2005. The decrease in desktop net sales was due to the shift in product mix toward portable Mac systems. Mac OS X sales have decreased from 2005 since the Company has not released a new version of Mac OS X since Tiger began shipping in April 2005. Europe Europe segment net sales increased $1.4 billion or 33% during 2007 compared to 2006. Consistent with the Americas segment, the primary drivers of this growth were Mac Europe 45 during This excerpt taken from the AAPL 10-Q filed Aug 8, 2007. Europe Net sales in Europe increased $260 million or 29% during the third quarter of 2007 compared to the same period in 2006. Macintosh unit sales in Europe increased 31% on a year-over-year basis. These increases were mainly a result of growth in sales of all of the Company’s Macintosh portable and desktop systems, as well as iPods and content from the iTunes Store. For the first nine months of 2007, net sales in Europe increased by $1.0 billion or 33% compared to the same period in 2006. Total Macintosh unit sales in Europe increased 31% on a year-over-year basis. These increases were mainly a result of growth in net sales of Macintosh portable systems and iMacs, iPods, and content from the iTunes Store. 24 This excerpt taken from the AAPL 10-Q filed May 10, 2007. Europe Net sales in Europe increased $283 million or 29% during the second quarter of 2007 compared to the same period in 2006. Total Macintosh unit sales in Europe increased 37% on a year-over-year basis. These increases were mainly a result of strong growth in net sales of Macintosh portable systems, content from the iTunes Store, and iPods. The increase in Macintosh sales was primarily attributable to strong MacBook, MacBook Pro, and iMac sales. For the first six months of 2007, net sales in Europe increased $752 million or 34% compared to the same period in 2006. Total Macintosh unit sales in Europe increased 31% on a year-over-year basis. These increases were mainly a result of strong growth in net sales of Macintosh portable and desktop systems, iPods, and content from the iTunes Store. The increase in Macintosh sales was primarily attributable to strong MacBook, MacBook Pro, and iMac sales. This excerpt taken from the AAPL 10-Q filed Feb 2, 2007. Europe Net sales in Europe increased $469 million or 38% during the first quarter of 2007 as compared to the same quarter in 2006. Total Macintosh unit sales in Europe increased 27% on a year-over-year basis. Consistent with the Americas segment, these increases were mainly a result of strong growth in net sales of iPods, Macintosh portable systems, and other music related products and services. The increase in other music related products and services was primarily due to an increase in sales from the iTunes Store. These excerpts taken from the AAPL 10-K filed Dec 29, 2006. Europe Europe segment net sales increased $1.0 billion or 33% during 2006 compared to 2005. Consistent with the Americas segment, these increases were a result of strong growth in iPod sales, other music related products and services, and Macintosh portable systems. Sales of iPods increased primarily due to the introduction of the updated iPod with video-playing capabilities in October 2005 and the iPod nano during September 2005. The increase in other music related products and services was due to increases in sales of Apple-branded and third-party iPod accessories and sales from the iTunes Store. The increase in sales of portable systems in Europe was due to strong sales of the Intel-based MacBook and MacBook Pro that were introduced during 2006. In addition, Europe also reported increased sales in APP related to the increase in Macintosh unit sales. These increases were partially offset by a decrease in desktop and 57 Mac OS X net sales during 2006 compared to 2005. The decrease in desktop net sales was due to the shift in product mix toward portable Macintosh systems. Mac OS X sales have decreased from 2005 since the Company has not released a new version of Mac OS X since Tiger began shipping in April 2005. During 2005, net sales in the Europe segment grew $1.3 billion or 71% from 2004. Total Macintosh unit sales in Europe also experienced growth during the current year by increasing 47% in 2005 compared to 2004. Consistent with the Americas segment, Europe experienced strong net sales of desktop products, iPod, other music related products and services, and software and service sales. Demand in Europe during 2005 was particularly strong for the Company’s desktop computers, which experienced a year-over-year increase of 56% from 2004. Similar to the results of the Company’s other segments, net sales of iPods, peripherals and software were strong in 2005. Europe Europe segment net sales increased $1.0 billion or 33% 57 Mac OS X net sales during 2006 compared to During 2005, net sales in This excerpt taken from the AAPL 10-Q filed Dec 29, 2006. Europe Net sales in Europe increased $157 million or 21% during the third quarter of 2006 compared to the same period in 2005. Total Macintosh unit sales in Europe were up 6% in the third quarter of 2006 compared to the same period in 2005. The Europe segment experienced strong sales of iPods and Macintosh portable systems, which were slightly offset by decreases in net sales of displays and Mac OS X. 37 Europe segment net sales increased $813 million or 35% during the first nine months of 2006 compared to the same period in 2005. These increases were a result of strong growth in iPod sales, Macintosh portable systems, and sales from the iTunes Store. Europe also reported increased sales in APP and other music related products and services that were partially offset by a decrease in desktop and Mac OS X net sales during the first nine months of 2006 compared to the same period in 2005. This excerpt taken from the AAPL 10-Q filed May 5, 2006. Europe Net sales in Europe increased $261 million or 37% during the second quarter of 2006 compared to the same period in 2005. Total Macintosh unit sales in Europe were up 14% in the second quarter of 2006 compared to the same period in 2005. The Europe segment experienced strong sales of iPods, portable Macintosh systems, Internet services, Apple-branded software, and other music related products and services.
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Europe segment net sales increased $656 million or 42% during the first six months of 2006 compared to the same period in 2005. Total Macintosh unit sales in Europe were up 18% in the first six months of 2006 compared to the same period in 2005. These increases were a result of strong growth in iPod sales, other music related products and services, and portable Macintosh systems. This segment also reported increased sales in APP, Apple-branded and third-party software, and Internet services, which was partially offset by a slight decrease in desktop net sales during the first half of 2006 compared to the same period in 2005.
This excerpt taken from the AAPL 10-Q filed Feb 3, 2006. Europe Net sales in Europe increased $395 million or 47% during the first quarter of 2006 as compared to the same quarter in 2005. Total Macintosh unit sales in Europe increased 21% on a year-over-year basis. Consistent with the Americas segment, Europe experienced strong sales of iPods, portable products, and other music related products and services. The Europe segment also experienced strong sales of Apple-branded and third-party displays and other hardware accessories. These increases were offset by a 9% decrease in desktop net sales on a year-over-year basis.
These excerpts taken from the AAPL 10-K filed Dec 1, 2005. Europe During 2005, net sales in the Europe segment grew $1.3 billion or 71% from 2004. Total Macintosh unit sales in Europe also experienced growth during the current year by increasing 47% in 2005 compared to 35 2004. Consistent with the Americas segment, Europe experienced strong net sales of desktop products, iPod, other music related products and services, and software and service sales. Demand in Europe during 2005 was particularly strong for the Company’s desktop computers, which experienced a year-over-year increase of 56%. Similar to the results of the Company’s other segments, net sales of iPods, peripherals and software were strong in 2005. Net sales in Europe rebounded in 2004 increasing $490 million or 37% from 2003. Total Macintosh unit sales in Europe also experienced growth in 2004 by increasing 13% compared to 2003. Consistent with the Americas segment, Europe experienced strong net sales across all product lines, except the iMac systems. Demand in Europe during 2004 was particularly strong for the Company’s Power Macintosh systems and portable Macintosh systems, which experienced year-over-year increases of 29% and 42%, respectively. Similar to the results of the Company’s other segments, net sales of iPods, peripherals and software were strong in 2004 over 2003. Europe During 2005, net sales in the Europe segment grew $1.3 35 2004. Consistent with the Americas segment, Europe Net sales in Europe This excerpt taken from the AAPL 10-Q filed Aug 3, 2005. Europe Net sales in Europe increased $334 million or 82% during the third quarter of 2005 as compared to the same quarter in 2004, and increased $918 million or 67% for the first nine months of 2005 compared to the same period in 2004. Total Macintosh unit sales in Europe were up 48% and 42% in the third quarter and first nine months of 2005 compared to the same periods in 2004, respectively. Europe experienced strong net sales of desktop products, iPod, other music products, and software, service and other sales during the quarter and for the first nine months of 2005
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compared with the same periods in the prior year. In addition, the Europe segment experienced strong sales of peripherals and other hardware, including sales of Apple-branded and third-party displays and other hardware accessories.
This excerpt taken from the AAPL 10-Q filed May 4, 2005. Europe Net sales in Europe increased $256 million or 57% during the second quarter of 2005 as compared to the same quarter in 2004, and increased $584 million or 60% for the first six months of 2005 compared to the same period in 2004. Total Macintosh unit sales in Europe were up 48% and 40% in the second quarter and first half of 2005 compared to the same periods in 2004, respectively. Consistent with the Americas segment, Europe experienced strong net sales of iPod, other music products and consumer-oriented iMac and iBook products. In addition, the Europe segment experienced strong sales of peripherals and other hardware, including sales of Apple-branded and third-party displays and other hardware accessories.
This excerpt taken from the AAPL 10-Q filed Feb 1, 2005. Europe Net sales in Europe increased $328 million or 63% during the first quarter of 2005 as compared to the same quarter in 2004. Total Macintosh unit sales in Europe increased 33% on a year-over-year basis. Consistent with the Americas segment, Europe experienced similar strength in its consumer-oriented iPod, iMac and iBook products. The Europe segment also experienced strong sales of peripherals and other hardware, including sales of Apple-branded and third-party displays and other hardware accessories.
These excerpts taken from the AAPL 10-K filed Dec 3, 2004. Europe Net sales in Europe rebounded in fiscal 2004 increasing $490 million or 37% from 2003. Total Macintosh unit sales in Europe also experienced growth during the current year by increasing 13% in fiscal 2004 compared to 2003. Consistent with the Americas segment, Europe experienced strong net sales across all product lines, except for the iMac systems. Demand in Europe during fiscal 2004 was particularly strong for the Company's Power Macintosh systems and portable Macintosh systems, which experienced year-over-year increases of 29% and 42%, respectively. Similar to the results of the Company's other segments, net sales of iPods, peripherals and software were strong in fiscal 2004. Net sales in Europe increased $58 million or 5% during 2003 as compared to 2002 while Macintosh unit sales declined by 5% during the same period. Europe's operating results were consistent with the trend experienced in the Americas and by the Company as a whole. Europe experienced weakened demand for Power Macintosh, iMac and iBook systems in 2003, partially offset by strong demand for PowerBooks whose net sales increased by 48% or $100 million from 2002. Europe also realized increased sales of iPods, peripherals, software, and services. Europe Net sales in Europe rebounded in fiscal 2004 increasing $490 million or 37% from 2003. Total Macintosh unit sales in Europe also experienced growth during the current Net These excerpts taken from the AAPL 10-K filed Dec 19, 2003. Europe Net sales in Europe increased $58 million or 5% during 2003 as compared to 2002 while Macintosh unit sales declined by 5% during the same period. Europe's operating results were consistent with the trend experienced in the Americas and by the Company as a whole. Europe experienced weakened demand for Power Macintosh, iMac and iBook systems in 2003, partially offset by strong demand for PowerBooks whose net sales increased by 48% or $100 million from 2002. Europe also realized increased sales of peripherals, software, and service, primarily attributable to higher sales of iPods, accessories and APP. Economic conditions in Europe remained weak throughout 2002, and the overall demand for the Company's products in that region remained flat during 2002 versus 2001. Unit sales in Europe for 2002 reflect relatively stronger demand for consumer-oriented products, particularly iBook whose unit sales increased 27% in 2002, offset by declines in Power Macintosh unit sales. Europe Net sales in Europe increased $58 million or 5% during 2003 as compared to 2002 while Macintosh unit sales declined by 5% during the same period. Europe's operating Economic These excerpts taken from the AAPL 10-K filed Dec 19, 2002. Europe Economic conditions in Europe remained weak throughout 2002, and the overall demand for the Company's products in that region remained flat during 2002 versus 2001. Unit sales in Europe for 2002 reflect relatively stronger demand for consumer-oriented products, particularly iBook whose unit sales increased 27% in 2002, offset by declines in Power Macintosh unit sales. Net sales in Europe fell $568 million or 31% during 2001 compared to 2000, while Europe's unit sales fell 32%. Europe's results reflect the worsening economic climate in Europe in the latter half of 2001 and reductions in channel inventories as experienced in the Company's other geographic operating segments. Combined unit sales of the Company's consumer oriented products in Europe were particularly impacted during 2001, falling 40% from 2000. Europe Economic conditions in Europe remained weak throughout 2002, and the overall demand for the Company's products in that region remained flat during 2002 versus 2001. Unit sales Net | EXCERPTS ON THIS PAGE: |
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