This excerpt taken from the AAPL DEF 14A filed Apr 16, 2007.
Executive Officer Benchmarking / Peer Groups. The compensation of the CEO and other executive officers was compared by the Committees consultants to data from peer group companies and from published survey data. To identify appropriate peer group companies, management, the Committee and the Committees consultants mutually developed the following selection criteria:
1. Labor market and capital market competitors;
2. High technology and retail companies (the latter for the Senior Vice President, Retail only); and
3. Similar pay models and growth experiences.
The fiscal year 2006 peer group companies identified to benchmark all executive officers with the exception of the Companys Senior Vice President, Retail included:
An additional fiscal year 2006 Retail peer group of companies was identified to benchmark the Companys Senior Vice President, Retail and included: