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AAPL » Topics » Goal of Executive Compensation Program

This excerpt taken from the AAPL DEF 14A filed Jan 12, 2010.

Goal of Executive Compensation Program

The Company’s goal for its executive compensation program is to attract and retain a talented, entrepreneurial and creative team of executives who will provide leadership for the Company’s success in dynamic, competitive markets. The Company seeks to accomplish this goal in a way that is aligned with the long-term interests of the Company’s shareholders.

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