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AAPL » Topics » A. Putting the customer first

These excerpts taken from the AAPL 10-K filed Dec 19, 2003.
A.      Putting the customer first

 

Apple creates, manufactures, and markets computing products so people can use them to make their lives better.  Apple strives to understand our customers’ needs, to provide customers with the tools and skills to enhance their use of Apple products, and to be courteous and instructive.

 

A.      Putting the customer first



 



Apple creates,
manufactures, and markets computing products so people can use them to make
their lives better.  Apple strives to
understand our customers’ needs, to provide customers with the tools and skills
to enhance their use of Apple products, and to be courteous and instructive.



 



EXCERPTS ON THIS PAGE:

10-K (2 sections)
Dec 19, 2003

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