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These excerpts taken from the AAPL 10-K filed Dec 19, 2003. Resellers. Apple resellers throughout the world must
retain the freedom to establish their resale prices for Apple products. Apple may publish suggested retail prices
and may talk with individual resellers about where market prices are generally,
but Apple may not require, coerce or threaten a reseller, directly or
indirectly, in order to get the reseller to sell Apple products at any
particular price. Because of the
sensitivity of this topic, Apple employees must not discuss a reseller’s
pricing with any competing reseller and shall not agree with, or make a promise
to, such a competing reseller to take any action against another reseller
because of pricing activities.
Respecting the independence of the reseller to price Apple products for
resale is a cornerstone of Apple’s philosophy of product distribution.
Many countries have laws regarding the prices that manufacturers may charge resellers. For example, U.S. law prohibits the granting of discriminatory prices to competing purchasers of the same or similar products if the price difference affects competition. Similarly, under United States law, promotional allowances and services need to be made available to all competing resellers, though the amounts can vary in proportion to the volume of Apple products purchased by the reseller. Some exceptions exist to both laws, but any exception must be carefully considered with the assistance of the Apple Law Department.
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Resellers. Apple resellers throughout the world must retain the freedom to establish their resale prices for Apple products. Apple may publish suggested retail prices and may talk with individual resellers about where market prices are generally, but Apple may not require, coerce or threaten a reseller, directly or indirectly, in order to get the reseller to sell Apple products at any particular price. Because of the sensitivity of this topic, Apple employees must not discuss a reseller’s pricing with any competing reseller and shall not agree with, or make a promise to, such a competing reseller to take any action against another reseller because of pricing activities. Respecting the independence of the reseller to price Apple products for resale is a cornerstone of Apple’s philosophy of product distribution.
Many countries have laws
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