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AAPL » Topics » Seasonal Business

This excerpt taken from the AAPL 10-K filed Oct 27, 2009.

Seasonal Business

The Company has historically experienced increased net sales in its first and fourth fiscal quarters compared to other quarters in its fiscal year due to seasonal demand related to the holiday season and the beginning of the school year. This historical pattern should not be considered a reliable indicator of the Company’s future net sales or financial performance.

These excerpts taken from the AAPL 10-K filed Nov 5, 2008.

Seasonal Business

The Company has historically experienced increased net sales in its first and fourth fiscal quarters compared to other quarters in its fiscal year due to seasonal demand related to the holiday season and the beginning of the school year. This historical pattern should not be considered a reliable indicator of the Company’s future net sales or financial performance.

Seasonal Business

The Company has historically experienced increased net sales in its first and fourth fiscal quarters compared to other quarters in its fiscal year due
to seasonal demand related to the holiday season and the beginning of the school year. This historical pattern should not be considered a reliable indicator of the Company’s future net sales or financial performance.

STYLE="margin-top:12px;margin-bottom:0px">Warranty

The Company offers a basic limited parts and labor warranty
on most of its hardware products, including Mac computers, iPods and iPhones. The basic warranty period is typically one year from the date of purchase by the

 


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Table of Contents



original end-user. The Company also offers a 90-day basic warranty for its service parts used to repair the Company’s hardware products. In addition,
consumers may purchase the AppleCare Protection Plan, which extends service coverage on many of the Company’s hardware products in most of its major markets.

SIZE="2">Backlog

In the Company’s experience, the actual amount of product backlog at any particular time is not a meaningful indication of its
future business prospects. In particular, backlog often increases in anticipation of or immediately following new product introductions as dealers anticipate shortages. Backlog is often reduced once dealers and customers believe they can obtain
sufficient supply. Because of the foregoing, backlog should not be considered a reliable indicator of the Company’s ability to achieve any particular level of revenue or financial performance.

STYLE="margin-top:12px;margin-bottom:0px">Environmental Laws

Compliance with federal, state, local, and
foreign laws enacted for the protection of the environment has to date had no material effect on the Company’s capital expenditures, earnings, or competitive position. In the future, these laws could have a material adverse effect on the
Company.

Production and marketing of products in certain states and countries may subject the Company to environmental and other regulations including, in
some instances, the requirement to provide customers the ability to return product at the end of its useful life, and place responsibility for environmentally safe disposal or recycling with the Company. Such laws and regulations have been passed in
several jurisdictions in which the Company operates including various countries within Europe and Asia, certain Canadian provinces, and certain states within the U.S. Although the Company does not anticipate any material adverse effects in the
future based on the nature of its operations and the thrust of such laws, there is no assurance that such existing laws or future laws will not have a material adverse effect on the Company’s financial condition or operating results.

These excerpts taken from the AAPL 10-K filed Nov 15, 2007.

Seasonal Business

The Company has historically experienced increased net sales in its first and fourth fiscal quarters compared to other quarters in its fiscal year due to seasonal demand related to the holiday season and the beginning of the school year. This historical pattern should not be considered a reliable indicator of the Company's future net sales or financial performance.

Seasonal Business



The Company has historically experienced increased net sales in its first and fourth fiscal quarters compared to other quarters in its fiscal year due to seasonal demand
related to the holiday season and the beginning of the school year. This historical pattern should not be considered a reliable indicator of the Company's future net sales or financial performance.



These excerpts taken from the AAPL 10-K filed Dec 29, 2006.

Seasonal Business

The Company has historically experienced increased net sales in its first and fourth fiscal quarters compared to other quarters in its fiscal year due to seasonal demand related to the holiday season and the beginning of the school year. This historical pattern should not be considered a reliable indicator of the Company’s future net sales or financial performance.

Seasonal Business



The Company has
historically experienced increased net sales in its first and fourth fiscal
quarters compared to other quarters in its fiscal year due to seasonal demand
related to the holiday season and the beginning of the school year. This
historical pattern should not be considered a reliable indicator of the
Company’s future net sales or financial performance.



These excerpts taken from the AAPL 10-K filed Dec 1, 2005.
Seasonal Business

The Company has historically experienced increased net sales in its first and fourth fiscal quarters compared to other quarters in its fiscal year due to seasonal demand related to the holiday season and the beginning of the school year. This historical pattern should not be considered a reliable indicator of the Company’s future net sales or financial performance.

Seasonal Business



The Company has
historically experienced increased net sales in its first and fourth fiscal
quarters compared to other quarters in its fiscal year due to seasonal demand
related to the holiday season and the beginning of the school year. This
historical pattern should not be considered a reliable indicator of the Company’s
future net sales or financial performance.



These excerpts taken from the AAPL 10-K filed Dec 3, 2004.

Seasonal Business

The Company has historically experienced increased net sales in its first and fourth fiscal quarters, compared to other quarters in its fiscal year, due to seasonal demand related to the holiday season and the school year, respectively. Past performance should not be considered a reliable indicator of the Company's future net sales or financial performance.

Seasonal Business



The Company has historically experienced increased net sales in its first and fourth fiscal quarters, compared to other quarters in its fiscal year, due to seasonal demand
related to the holiday season and the school year, respectively. Past performance should not be considered a reliable indicator of the Company's future net sales or financial performance.




These excerpts taken from the AAPL 10-K filed Dec 19, 2003.

Seasonal Business

Although the Company does not consider its business to be highly seasonal, it has historically experienced increased net sales in its first and fourth fiscal quarters, compared to other quarters in its fiscal year, due to seasonal demand related to the holiday season and the school year, respectively. Past performance should not be considered a reliable indicator of the Company's future net sales or financial performance.

Seasonal Business



Although the Company does not consider its business to be highly seasonal, it has historically experienced increased net sales in its first and fourth fiscal quarters, compared
to other quarters in its fiscal year, due to seasonal demand related to the holiday season and the school year, respectively. Past performance should not be considered a reliable indicator of the
Company's future net sales or financial performance.



These excerpts taken from the AAPL 10-K filed Dec 19, 2002.

Seasonal Business

Although the Company does not consider its business to be highly seasonal, it has historically experienced increased net sales in its first and fourth fiscal quarters, compared to other quarters in its fiscal year, due to seasonal demand related to the holiday season and the school year. However, over the past two years the Company has not experienced these seasonal fluctuations in net sales due to the negative impact of current economic conditions on the overall demand for the Company's products. Past performance should not be considered a reliable indicator of the Company's future net sales or financial performance.

Seasonal Business



Although the Company does not consider its business to be highly seasonal, it has historically experienced increased net sales in its first and fourth fiscal quarters, compared
to other quarters in its fiscal year, due to seasonal demand related to the holiday season and the school year. However, over the past two years the Company has not experienced these seasonal
fluctuations in net sales due to the negative impact of current economic conditions on the overall demand for the Company's products. Past performance should not be considered a reliable indicator of
the Company's future net sales or financial performance.



EXCERPTS ON THIS PAGE:

10-K
Oct 27, 2009
10-K (2 sections)
Nov 5, 2008
10-K (2 sections)
Nov 15, 2007
10-K (2 sections)
Dec 29, 2006
10-K (2 sections)
Dec 1, 2005
10-K (2 sections)
Dec 3, 2004
10-K (2 sections)
Dec 19, 2003
10-K (2 sections)
Dec 19, 2002

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