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AAPL » Topics » Segment Information

This excerpt taken from the AAPL 10-K filed Jan 25, 2010.

Segment Information

The Company reports segment information based on the “management” approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of the Company’s reportable segments. Information about the Company’s products, major customers and geographic areas on a company-wide basis is also disclosed.

 

33

Table of Contents
This excerpt taken from the AAPL 10-K filed Oct 27, 2009.

Segment Information

The Company reports segment information based on the “management” approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of the Company’s reportable segments. Information about the Company’s products, major customers and geographic areas on a company-wide basis is also disclosed.

 

65

Table of Contents
This excerpt taken from the AAPL 10-K filed Nov 5, 2008.

Segment Information

The Company reports segment information based on the “management” approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of the Company’s reportable segments. Information about the Company’s products, major customers, and geographic areas on a company-wide basis is also disclosed.

 

64

Table of Contents

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

These excerpts taken from the AAPL 10-K filed Nov 15, 2007.

Segment Information

The Company reports segment information based on the "management" approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of the Company's reportable segments. Information about the Company's products, major customers, and geographic areas on a company-wide basis is also disclosed.

66

Segment Information



The Company reports segment information based on the "management" approach. The management approach designates the internal reporting used by management for making decisions
and assessing performance as the source of the Company's reportable segments. Information about the Company's products, major customers, and geographic areas on a company-wide basis is
also disclosed.



66








NAME="page_fm19701_1_67">



These excerpts taken from the AAPL 10-K filed Dec 29, 2006.

Segment Information

The Company reports segment information based on the “management” approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of the Company’s reportable segments. Information about the Company’s products, major customers, and geographic areas on a company-wide basis is also disclosed.

84



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Segment Information



The Company reports segment information based on the
“management” approach. The management approach designates the internal
reporting used by management for making decisions and assessing performance as
the source of the Company’s reportable segments. Information about the
Company’s products, major customers, and geographic areas on a company-wide
basis is also disclosed.




84













NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)



These excerpts taken from the AAPL 10-K filed Dec 1, 2005.

Segment Information

The Company reports segment information based on the “management” approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of the Company’s reportable segments. Information about the Company’s products, major customers, and geographic areas on a company-wide basis is also disclosed.

Segment Information



The Company reports
segment information based on the “management” approach. The management approach
designates the internal reporting used by management for making decisions and
assessing performance as the source of the Company’s reportable segments.
Information about the Company’s products, major customers, and geographic areas
on a company-wide basis is also disclosed.



These excerpts taken from the AAPL 10-K filed Dec 3, 2004.

Segment Information

The Company reports segment information based on the "management" approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of the Company's reportable segments. Information about the Company's products, major customers, and geographic areas on a company-wide basis is also disclosed.

72

Segment Information



The Company reports segment information based on the "management" approach. The management approach designates the internal reporting used by management for making decisions
and assessing performance as the source of the Company's reportable segments. Information about the Company's products, major customers, and geographic areas on a company-wide basis is
also disclosed.



72








NAME="page_ec1620_1_73">



These excerpts taken from the AAPL 10-K filed Dec 19, 2003.

Segment Information

The Company reports segment information based on the "management" approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of the Company's reportable segments. Information about the Company's products, major customers, and geographic areas on a company-wide basis is also disclosed.

68

Segment Information



The Company reports segment information based on the "management" approach. The management approach designates the internal reporting used by management for making decisions
and assessing performance as the source of the Company's reportable segments. Information about the Company's products, major customers, and geographic areas on a company-wide basis is
also disclosed.



68







NAME="page_ec1910_1_69">



These excerpts taken from the AAPL 10-K filed Dec 19, 2002.

Segment Information

The Company reports segment information based on the "management" approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of the Company's reportable segments. Information about the Company's products, major customers, and geographic areas on a company-wide basis is also disclosed.

Segment Information



The Company reports segment information based on the "management" approach. The management approach designates the internal reporting used by management for making decisions
and assessing performance as the source of the Company's reportable segments. Information about the Company's products, major customers, and geographic areas on a company-wide basis is
also disclosed.



EXCERPTS ON THIS PAGE:

10-K
Jan 25, 2010
10-K
Oct 27, 2009
10-K
Nov 5, 2008
10-K (2 sections)
Nov 15, 2007
10-K (2 sections)
Dec 29, 2006
10-K (2 sections)
Dec 1, 2005
10-K (2 sections)
Dec 3, 2004
10-K (2 sections)
Dec 19, 2003
10-K (2 sections)
Dec 19, 2002

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