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ARB » Topics » FORWARD-LOOKING STATEMENTS

These excerpts taken from the ARB 10-K filed Mar 2, 2009.
FORWARD-LOOKING STATEMENTS
 
The following discussion should be read in conjunction with our audited consolidated financial statements and the notes thereto in this Annual Report on Form 10-K.
 
In this report, Arbitron Inc. and its subsidiaries may be referred to as “Arbitron,” or the “Company,” or “we,” or “us,” or “our.”
 
This Annual Report on Form 10-K contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements regarding Arbitron in this document that are not historical in nature, particularly those that utilize terminology such as “may,” “will,” “should,” “likely,” “expects,” “intends,” “anticipates,” “estimates,” “believes,” or “plans” or comparable terminology, are forward-looking statements based on current expectations about future events, which we have derived from information currently available to us. These forward-looking statements involve known and unknown risks and uncertainties that may cause our results to be materially different from results implied by such forward-looking statements. These risks and uncertainties include, in no particular order, whether we will be able to:
 
  •  absorb costs related to legal proceedings and governmental entity interactions and avoid related fines, limitations, or conditions on our business activities;
 
  •  successfully commercialize our Portable People Metertm service;
 
  •  successfully manage the impact on our business of the current economic downturn generally, and in the advertising market, in particular, including, without limitation, the insolvency of any of our customers or the impact of such downturn on our customers’ ability to fulfill their payment obligations to us;
 
  •  successfully maintain and promote industry usage of our services, a critical mass of broadcaster encoding, and the proper understanding of our audience measurement services and methodology in light of governmental regulation, legislation, litigation, activism, or adverse public relations efforts;
 
  •  compete with companies that may have financial, marketing, sales, technical, or other advantages over us;
 
  •  successfully design, recruit and maintain PPM panels that appropriately balance research quality, panel size, and operational cost;
 
  •  successfully develop, implement, and fund initiatives designed to increase sample sizes;
 
  •  complete the Media Rating Council, Inc. (“MRC”) audits of our local market PPM ratings services in a timely manner and successfully obtain and/or maintain MRC accreditation for our audience measurement business;
 
  •  renew contracts with key customers;
 
  •  successfully execute our business strategies, including entering into potential acquisition, joint-venture or other material third-party agreements;
 
  •  effectively manage the impact, if any, of any further ownership shifts in the radio and advertising agency industries;
 
  •  effectively respond to rapidly changing technological needs of our customer base, including creating new proprietary software systems, such as software systems to support our cell phone-only sampling plans, and new customer services that meet these needs in a timely manner;
 
  •  successfully manage the impact on costs of data collection due to lower respondent cooperation in surveys, consumer trends including a trend toward increasing incidence of cell phone-only households, privacy concerns, technology changes, and/or government regulations; and
 
  •  successfully develop and implement technology solutions to encode and/or measure new forms of media content and delivery, and advertising in an increasingly competitive environment.
 
There are a number of additional important factors that could cause actual events or our actual results to differ materially from those indicated by such forward-looking statements, including, without limitation, the factors set


5

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forth in “Item 1A. — Risk Factors” in this report, and other factors noted in Management’s Discussion and Analysis of Financial Condition and Results of Operations, particularly those noted under “Critical Accounting Policies and Estimates,” and elsewhere, and any subsequent periodic or current reports filed by us with the Securities and Exchange Commission.
 
In addition, any forward-looking statements represent our expectations only as of the day we first filed this annual report with the Securities and Exchange Commission and should not be relied upon as representing our expectations as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our expectations change.


6

Table of Contents

 
FORWARD-LOOKING
STATEMENTS


 



The following discussion should be read in conjunction with our
audited consolidated financial statements and the notes thereto
in this Annual Report on
Form 10-K.


 



In this report, Arbitron Inc. and its subsidiaries may be
referred to as “Arbitron,” or the “Company,”
or “we,” or “us,” or “our.”


 



This Annual Report on
Form 10-K
contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. The statements
regarding Arbitron in this document that are not historical in
nature, particularly those that utilize terminology such as
“may,” “will,” “should,”
“likely,” “expects,” “intends,”
“anticipates,” “estimates,”
“believes,” or “plans” or comparable
terminology, are forward-looking statements based on current
expectations about future events, which we have derived from
information currently available to us. These forward-looking
statements involve known and unknown risks and uncertainties
that may cause our results to be materially different from
results implied by such forward-looking statements. These risks
and uncertainties include, in no particular order, whether we
will be able to:


 


















































































































































  • 
absorb costs related to legal proceedings and governmental
entity interactions and avoid related fines, limitations, or
conditions on our business activities;
 
  • 
successfully commercialize our Portable People
Metertm

service;
 
  • 
successfully manage the impact on our business of the current
economic downturn generally, and in the advertising market, in
particular, including, without limitation, the insolvency of any
of our customers or the impact of such downturn on our
customers’ ability to fulfill their payment obligations to
us;
 
  • 
successfully maintain and promote industry usage of our
services, a critical mass of broadcaster encoding, and the
proper understanding of our audience measurement services and
methodology in light of governmental regulation, legislation,
litigation, activism, or adverse public relations efforts;
 
  • 
compete with companies that may have financial, marketing,
sales, technical, or other advantages over us;
 
  • 
successfully design, recruit and maintain PPM panels that
appropriately balance research quality, panel size, and
operational cost;
 
  • 
successfully develop, implement, and fund initiatives designed
to increase sample sizes;
 
  • 
complete the Media Rating Council, Inc. (“MRC”) audits
of our local market PPM ratings services in a timely manner and
successfully obtain
and/or
maintain MRC accreditation for our audience measurement business;
 
  • 
renew contracts with key customers;
 
  • 
successfully execute our business strategies, including entering
into potential acquisition, joint-venture or other material
third-party agreements;
 
  • 
effectively manage the impact, if any, of any further ownership
shifts in the radio and advertising agency industries;
 
  • 
effectively respond to rapidly changing technological needs of
our customer base, including creating new proprietary software
systems, such as software systems to support our cell phone-only
sampling plans, and new customer services that meet these needs
in a timely manner;
 
  • 
successfully manage the impact on costs of data collection due
to lower respondent cooperation in surveys, consumer trends
including a trend toward increasing incidence of cell phone-only
households, privacy concerns, technology changes,
and/or
government regulations; and
 
  • 
successfully develop and implement technology solutions to
encode
and/or
measure new forms of media content and delivery, and advertising
in an increasingly competitive environment.


 



There are a number of additional important factors that could
cause actual events or our actual results to differ materially
from those indicated by such forward-looking statements,
including, without limitation, the factors set





5




Table of Contents






forth in “Item 1A. — Risk Factors” in
this report, and other factors noted in Management’s
Discussion and Analysis of Financial Condition and Results of
Operations, particularly those noted under “Critical
Accounting Policies and Estimates,” and elsewhere, and any
subsequent periodic or current reports filed by us with the
Securities and Exchange Commission.


 



In addition, any forward-looking statements represent our
expectations only as of the day we first filed this annual
report with the Securities and Exchange Commission and should
not be relied upon as representing our expectations as of any
subsequent date. While we may elect to update forward-looking
statements at some point in the future, we specifically disclaim
any obligation to do so, even if our expectations change.





6




Table of Contents



These excerpts taken from the ARB 10-K filed Feb 28, 2008.
FORWARD-LOOKING STATEMENTS
 
In this report, Arbitron Inc. and its subsidiaries may be referred to as “Arbitron”, or the “Company”, or “we”, or “us”, or “our.”
 
This Annual Report on Form 10-K contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements regarding Arbitron in this document that are not historical in nature, particularly those that utilize terminology such as “may,” “will,” “should,” “likely,” “expects,” “anticipates,” “estimates,” “believes,” “plans” or comparable terminology, are forward-looking statements based on current expectations about future events, which we have derived from information currently available to us. These forward-looking statements involve known and unknown risks and uncertainties that may cause our results to be materially different from results implied in such forward-looking statements. These risks and uncertainties include, in no particular order, whether we will be able to:
 
  •  successfully implement the rollout of our Portable People Metertm service;
 
  •  successfully design, recruit and maintain PPM panels that appropriately balance research quality, panel size and operational cost;
 
  •  complete the Media Rating Council audit of our local market PPM ratings services in a timely manner and successfully obtain and/or maintain MRC accreditation for our audience measurement services;
 
  •  renew contracts with large customers as they expire;
 
  •  successfully execute our business strategies, including entering into potential acquisition, joint-venture or other material third-party agreements;
 
  •  effectively manage the impact, if any, of any further ownership shifts in the radio and advertising agency industries;
 
  •  respond to rapidly changing technological needs of our customer base, including creating new proprietary software systems and new customer products and services that meet these needs in a timely manner;
 
  •  successfully manage the impact on our business of any economic downturn, generally, and in the advertising market, in particular;
 
  •  successfully manage the impact on costs of data collection due to lower respondent cooperation in surveys, privacy concerns, consumer trends, technology changes and/or government regulations; and
 
  •  successfully develop and implement technology solutions to measure multimedia and advertising in an increasingly competitive environment.
 
There are a number of important factors that could cause actual events or our actual results to differ materially from those indicated by such forward-looking statements, including, without limitation, the factors set forth in “Item 1A. — Risk Factors” in this report, and other factors noted in Management’s Discussion and Analysis of Financial Condition and Results of Operations, particularly those noted under “Critical Accounting Policies and Estimates.”
 
In addition, any forward-looking statements represent our estimates only as of the day we first filed this annual report with the Securities and Exchange Commission and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.
 


5

Table of Contents

 
FORWARD-LOOKING
STATEMENTS


 



In this report, Arbitron Inc. and its subsidiaries may be
referred to as “Arbitron”, or the “Company”,
or “we”, or “us”, or “our.”


 



This Annual Report on
Form 10-K
contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. The statements
regarding Arbitron in this document that are not historical in
nature, particularly those that utilize terminology such as
“may,” “will,” “should,”
“likely,” “expects,”
“anticipates,” “estimates,”
“believes,” “plans” or comparable
terminology, are forward-looking statements based on current
expectations about future events, which we have derived from
information currently available to us. These forward-looking
statements involve known and unknown risks and uncertainties
that may cause our results to be materially different from
results implied in such forward-looking statements. These risks
and uncertainties include, in no particular order, whether we
will be able to:


 










































































































  • 
successfully implement the rollout of our Portable People
Metertm
service;
 
  • 
successfully design, recruit and maintain PPM panels that
appropriately balance research quality, panel size and
operational cost;
 
  • 
complete the Media Rating Council audit of our local market PPM
ratings services in a timely manner and successfully obtain
and/or
maintain MRC accreditation for our audience measurement services;
 
  • 
renew contracts with large customers as they expire;
 
  • 
successfully execute our business strategies, including entering
into potential acquisition, joint-venture or other material
third-party agreements;
 
  • 
effectively manage the impact, if any, of any further ownership
shifts in the radio and advertising agency industries;
 
  • 
respond to rapidly changing technological needs of our customer
base, including creating new proprietary software systems and
new customer products and services that meet these needs in a
timely manner;
 
  • 
successfully manage the impact on our business of any economic
downturn, generally, and in the advertising market, in
particular;
 
  • 
successfully manage the impact on costs of data collection due
to lower respondent cooperation in surveys, privacy concerns,
consumer trends, technology changes
and/or
government regulations; and
 
  • 
successfully develop and implement technology solutions to
measure multimedia and advertising in an increasingly
competitive environment.


 



There are a number of important factors that could cause actual
events or our actual results to differ materially from those
indicated by such forward-looking statements, including, without
limitation, the factors set forth in
“Item 1A. — Risk Factors” in this
report, and other factors noted in Management’s Discussion
and Analysis of Financial Condition and Results of Operations,
particularly those noted under “Critical Accounting
Policies and Estimates.”


 



In addition, any forward-looking statements represent our
estimates only as of the day we first filed this annual report
with the Securities and Exchange Commission and should not be
relied upon as representing our estimates as of any subsequent
date. While we may elect to update forward-looking statements at
some point in the future, we specifically disclaim any
obligation to do so, even if our estimates change.


 





5




Table of Contents



This excerpt taken from the ARB 10-K filed Feb 27, 2007.
FORWARD-LOOKING STATEMENTS
 
This Annual Report on Form 10-K contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements regarding Arbitron Inc. and its subsidiaries (“we,” “our,” “Arbitron” or the “Company”) in this document that are not historical in nature, particularly those that utilize terminology such as “may,” “will,” “should,” “likely,” “expects,” “anticipates,” “estimates,” “believes,” or “plans” or comparable terminology, are forward-looking statements based on current expectations about future events, which Arbitron has derived from information currently available to it. These forward-looking statements involve known and unknown risks and uncertainties that may cause our results to be materially different from results implied in such forward-looking statements. These risks and uncertainties include, in no particular order, whether we will be able to:
 
  •  renew contracts with large customers as they expire;
 
  •  successfully execute our business strategies, including implementation of our Portable People Metertm service and entering into potential joint-venture or other third-party agreements;
 
  •  effectively manage the impact of any further consolidation in the radio and advertising agency industries;
 
  •  respond to rapidly changing technological needs of our customer base, including creating new proprietary software systems and new customer products and services that meet these needs in a timely manner;
 
  •  successfully manage the impact on our business of any economic downturn generally and in the advertising market in particular;
 
  •  successfully manage the impact on costs of data collection due to lower respondent cooperation in surveys, privacy concerns, consumer trends, technology changes and/or government regulations;
 
  •  successfully develop and implement technology solutions to measure multi-media and advertising in an increasingly competitive environment; and
 
  •  successfully obtain and/or maintain Media Rating Council accreditation for our audience measurement services.
 
Additional important factors known to Arbitron that could cause actual results to differ materially from our forward-looking statements are identified and discussed from time to time in Arbitron’s filings with the Securities and Exchange Commission, including in particular the risk factors discussed under the caption “ITEM 1A. RISK FACTORS” in this Annual Report on Form 10-K.
 
The forward-looking statements contained in this document speak only as of the date hereof, and Arbitron undertakes no obligation to correct or update any forward-looking statements, whether as a result of new information, future events or otherwise.


5

Table of Contents

EXCERPTS ON THIS PAGE:

10-K (2 sections)
Mar 2, 2009
10-K (2 sections)
Feb 28, 2008
10-K
Feb 27, 2007

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