ARTG » Topics » Our Strategy

These excerpts taken from the ARTG 10-K filed Mar 2, 2009.
Our Strategy
 
Our objective is to be the industry leader in helping businesses do more business on the Internet. We intend to achieve this objective by implementing the following key components of our strategy:
 
  •  Deliver an e-commerce platform with leadership functionality, suitable for the most demanding enterprises. Our clients tell us that, in some cases, our platform handles over 100,000 orders per day in peak periods. Leading industry analysts rank the ATG Commerce Suite as a leader among commerce platforms for business-to-consumer sites on criteria including company strategy, product strategy, solution architecture, e-commerce features, customer management and service, financial resources, and market presence. It is our objective to continue to provide leadership in e-commerce functionality and operational excellence.


2


Table of Contents

 
  •  Through our e-commerce optimization services offerings, deliver solutions independent of the underlying commerce platform to increase on-line revenue.  Our e-commerce optimization services can be delivered to clients running web sites on any e-commerce platform, or custom-built websites, across all industries. This increases the size of our market opportunity and customer penetration.
 
  •  Through our hosting services, make our industry-leading e-commerce functionality available to mid-tier companies and others who opt to outsource their e-commerce operations.  By leveraging our experience with OnDemand offerings, our Professional Services organization assists our clients with their ATG implementations, thus helping our clients quickly and economically manage their e-commerce and service projects.
 
  •  Differentiate by providing a more personalized, more relevant, more consistent shopping experience.  We give merchandisers and marketers the power and analytics to define offers and cross-sells, to follow up on abandoned shopping carts, to perform multivariate split tests and to create multi-channel, multi-stage web and e-mail campaigns that match a company’s selling strategy with information about a visitor’s browsing behavior, purchase and interaction history, preferences and profile. This increases basket size and the number of website visitors who go on to purchase items from that website, resulting in increased revenue. We use this same information to extend the consistent customer experience to the customer service agent in the call center, which can result in a more satisfied, loyal and profitable customer.
 
  •  Leverage existing sales channels.  We sell our products primarily through our direct sales organization. In addition, a significant portion of our product revenue is co-sold or influenced by a variety of business partners, including systems integrators, solution providers and other technology partners. We currently have a broad range of business alliances throughout the world, which include global systems integrators such as Accenture, Capgemini, CGI, Deloitte Consulting, Infosys, Sapient and Tata Consulting Services as well as regional integrators and interactive agencies such as Razorfish, BlastRadius, LBi Group, McFadyen Consulting, Professional Access, Resource Interactive, and Aaxis Group. In most geographies and situations, our goal is to maintain close relationships directly with our clients while also motivating systems integrators and other channel partners to implement our applications in their projects and solution sets.
 
  •  Leverage and expand our service capabilities.  We have extensive experience in web application development and integration services, as well as knowledge management design and call-center systems deployment. Through our Professional and Education Services organizations, we provide services to train our systems integrators, value added resellers, and complementary software vendors in the use of our products; and we offer consulting services to assist with customer implementations. We seek to motivate our business partners to provide joint implementation services to our end user customers. We intend to continue to seek additional opportunities to increase revenues from product sales by expanding our base of business partners trained in the implementation and application of our products.
 
  •  International expansion.  We have seen an increase in sales and pipeline growth in Europe and Asia Pacific. We seek to invest resources into further developing our reach internationally. In support of this initiative we have entered into partnership agreements abroad that will support our continued growth. As the international market opportunity continues to develop we will adjust our strategy.
 
Our
Strategy



 



Our objective is to be the industry leader in helping businesses
do more business on the Internet. We intend to achieve this
objective by implementing the following key components of our
strategy:


 
















  • 

Deliver an e-commerce platform with leadership functionality,
suitable for the most demanding enterprises
. Our clients
tell us that, in some cases, our platform handles over 100,000
orders per day in peak periods. Leading industry analysts rank
the ATG Commerce Suite as a leader among commerce platforms for
business-to-consumer sites on criteria including company
strategy, product strategy, solution architecture,
e-commerce
features, customer management and service, financial resources,
and market presence. It is our objective to continue to provide
leadership in
e-commerce
functionality and operational excellence.





2





Table of Contents





 


































































  • 

Through our
e-commerce
optimization services offerings, deliver solutions independent
of the underlying commerce platform to increase on-line
revenue
.  Our
e-commerce
optimization services can be delivered to clients running web
sites on any
e-commerce
platform, or custom-built websites, across all industries. This
increases the size of our market opportunity and customer
penetration.
 
  • 

Through our hosting services, make our industry-leading
e-commerce
functionality available to mid-tier companies and others who opt
to outsource their
e-commerce
operations.  
By leveraging our experience with
OnDemand offerings, our Professional Services organization
assists our clients with their ATG implementations, thus helping
our clients quickly and economically manage their
e-commerce
and service projects.
 
  • 

Differentiate by providing a more personalized, more
relevant, more consistent shopping experience
.  We
give merchandisers and marketers the power and analytics to
define offers and cross-sells, to follow up on abandoned
shopping carts, to perform multivariate split tests and to
create multi-channel, multi-stage web and
e-mail
campaigns that match a company’s selling strategy with
information about a visitor’s browsing behavior, purchase
and interaction history, preferences and profile. This increases
basket size and the number of website visitors who go on to
purchase items from that website, resulting in increased
revenue. We use this same information to extend the consistent
customer experience to the customer service agent in the call
center, which can result in a more satisfied, loyal and
profitable customer.
 
  • 

Leverage existing sales channels.  We sell our
products primarily through our direct sales organization. In
addition, a significant portion of our product revenue is
co-sold or influenced by a variety of business partners,
including systems integrators, solution providers and other
technology partners. We currently have a broad range of business
alliances throughout the world, which include global systems
integrators such as Accenture, Capgemini, CGI, Deloitte
Consulting, Infosys, Sapient and Tata Consulting Services as
well as regional integrators and interactive agencies such as
Razorfish, BlastRadius, LBi Group, McFadyen Consulting,
Professional Access, Resource Interactive, and Aaxis Group. In
most geographies and situations, our goal is to maintain close
relationships directly with our clients while also motivating
systems integrators and other channel partners to implement our
applications in their projects and solution sets.
 
  • 

Leverage and expand our service
capabilities.
  We have extensive experience in web
application development and integration services, as well as
knowledge management design and call-center systems deployment.
Through our Professional and Education Services organizations,
we provide services to train our systems integrators, value
added resellers, and complementary software vendors in the use
of our products; and we offer consulting services to assist with
customer implementations. We seek to motivate our business
partners to provide joint implementation services to our end
user customers. We intend to continue to seek additional
opportunities to increase revenues from product sales by
expanding our base of business partners trained in the
implementation and application of our products.
 
  • 

International expansion.  We have seen an
increase in sales and pipeline growth in Europe and Asia
Pacific. We seek to invest resources into further developing our
reach internationally. In support of this initiative we have
entered into partnership agreements abroad that will support our
continued growth. As the international market opportunity
continues to develop we will adjust our strategy.


 




These excerpts taken from the ARTG 10-K filed Mar 17, 2008.
Our Strategy
 
Our objective is to be the industry leader in helping businesses do more business on the Internet. We intend to achieve this objective by implementing the following key components of our strategy:
 
  •  Deliver a commerce platform with leadership functionality, suitable for the most demanding enterprises.  Our clients tell us that, in some cases, our platform handles over 100,000 orders per day in peak periods. Leading industry analysts rank our overall offering number one among commerce platforms for


2


Table of Contents

  business-to-consumer sites on criteria, including reliability and scalability, administration and management, catalog/content management, campaign management and customer self-service. It is our objective to continue to provide leadership in e-commerce functionality and operational excellence.
 
  •  Through our eStara e-commerce optimization services brand, deliver solutions independent of the choice of web platform.  Our eStara e-commerce optimization service solutions can be delivered to clients on a site-independent basis on any e-commerce platform, or custom-built websites, across all industries. This increases the size of our market opportunity and customer penetration.
 
  •  Through managed application hosting services, provide the same quality platform to mid-tier companies and others who opt to outsource their e-commerce operations.  By leveraging our experience with the pre-built OnDemand offerings, our Professional Services organization assists our clients with their ATG implementations, thus helping our clients quickly and economically launch their e-commerce and service projects.
 
  •  Differentiate by providing a more personalized, more relevant, more consistent shopping experience.  We give merchandisers and marketers the power and analytics to define offers and cross-sells, to follow up on abandoned shopping carts, to perform A/B split tests and to create multi-channel, multi-stage web and e-mail campaigns that match a company’s selling strategy with information about a visitor’s browsing behavior, purchase and interaction history, preferences and profile. This increases basket size and the number of website visitors who go on to purchase items from that website, resulting in increased revenue. We use this same information to extend the consistent customer experience to the customer service agent in the call center, which can result in a more satisfied, loyal and profitable customer.
 
  •  Leverage existing sales channels.  We sell our products primarily through our direct sales organization. In addition, a significant portion of our product revenue is co-sold or influenced by a variety of business partners, including systems integrators, solution providers and other technology partners. We currently have a broad range of business alliances throughout the world, with companies such as Accenture, Capgemini, Deloitte Consulting, Sapient, Tata Consulting Services and Wipro as well as regional integrators and interactive agencies such as aQuantive, BlastRadius, imc2, CGI, LBi Group, McFadyen Consulting, Professional Access, Resource Interactive and D2C2. In most geographies and situations, our goal is both to maintain close relationships directly with our clients while also motivating systems integrators and other channel partners to implement our applications in their projects and solution sets.
 
  •  Leverage and expand our service capabilities.  We have extensive experience in web application development and integration services, as well as knowledge management design and call-center systems deployment. Through our Professional and Education Services organizations, we provide services to train our systems integrators, value added resellers and complementary software vendors in the use of our products and offer consulting services to assist with customer implementations. We seek to motivate our business partners to provide joint implementation services to our end user customers. We intend to continue to seek additional opportunities to increase revenues from product sales by expanding our base of business partners trained in the implementation and application of our products.
 
  •  International expansion.  We have seen an increase in sales and pipeline growth in Europe and India. We seek to invest resources into further developing our reach internationally. In support of this initiative we have entered into partnership agreements abroad that will support our continued growth. As the international market opportunity continues to develop we will adjust our strategy.
 
Our
Strategy



 



Our objective is to be the industry leader in helping businesses
do more business on the Internet. We intend to achieve this
objective by implementing the following key components of our
strategy:


 
















  • 

Deliver a commerce platform with leadership functionality,
suitable for the most demanding enterprises.
  Our
clients tell us that, in some cases, our platform handles over
100,000 orders per day in peak periods. Leading industry
analysts rank our overall offering number one among commerce
platforms for





2





Table of Contents



















 

business-to-consumer
sites on criteria, including reliability and scalability,
administration and management, catalog/content management,
campaign management and customer self-service. It is our
objective to continue to provide leadership in
e-commerce
functionality and operational excellence.


 


































































  • 

Through our eStara
e-commerce
optimization services brand, deliver solutions independent of
the choice of web platform
.  Our eStara
e-commerce
optimization service solutions can be delivered to clients on a
site-independent basis on any
e-commerce
platform, or custom-built websites, across all industries. This
increases the size of our market opportunity and customer
penetration.
 
  • 

Through managed application hosting services, provide the
same quality platform to mid-tier companies and others who opt
to outsource their
e-commerce
operations.
  By leveraging our experience with the
pre-built OnDemand offerings, our Professional Services
organization assists our clients with their ATG implementations,
thus helping our clients quickly and economically launch their
e-commerce
and service projects.
 
  • 

Differentiate by providing a more personalized, more
relevant, more consistent shopping experience
.  We
give merchandisers and marketers the power and analytics to
define offers and cross-sells, to follow up on abandoned
shopping carts, to perform A/B split tests and to create
multi-channel, multi-stage web and
e-mail
campaigns that match a company’s selling strategy with
information about a visitor’s browsing behavior, purchase
and interaction history, preferences and profile. This increases
basket size and the number of website visitors who go on to
purchase items from that website, resulting in increased
revenue. We use this same information to extend the consistent
customer experience to the customer service agent in the call
center, which can result in a more satisfied, loyal and
profitable customer.
 
  • 

Leverage existing sales channels.  We sell our
products primarily through our direct sales organization. In
addition, a significant portion of our product revenue is
co-sold or influenced by a variety of business partners,
including systems integrators, solution providers and other
technology partners. We currently have a broad range of business
alliances throughout the world, with companies such as
Accenture, Capgemini, Deloitte Consulting, Sapient, Tata
Consulting Services and Wipro as well as regional integrators
and interactive agencies such as aQuantive, BlastRadius,
imc2,
CGI, LBi Group, McFadyen Consulting, Professional Access,
Resource Interactive and D2C2. In most geographies and
situations, our goal is both to maintain close relationships
directly with our clients while also motivating systems
integrators and other channel partners to implement our
applications in their projects and solution sets.
 
  • 

Leverage and expand our service
capabilities.
  We have extensive experience in web
application development and integration services, as well as
knowledge management design and call-center systems deployment.
Through our Professional and Education Services organizations,
we provide services to train our systems integrators, value
added resellers and complementary software vendors in the use of
our products and offer consulting services to assist with
customer implementations. We seek to motivate our business
partners to provide joint implementation services to our end
user customers. We intend to continue to seek additional
opportunities to increase revenues from product sales by
expanding our base of business partners trained in the
implementation and application of our products.
 
  • 

International expansion.  We have seen an
increase in sales and pipeline growth in Europe and India. We
seek to invest resources into further developing our reach
internationally. In support of this initiative we have entered
into partnership agreements abroad that will support our
continued growth. As the international market opportunity
continues to develop we will adjust our strategy.


 




This excerpt taken from the ARTG 10-K filed Mar 16, 2007.
Our Strategy
 
Our objective is to be the industry leader in helping businesses do more business on the Internet. We intend to achieve this objective by implementing the following key components of our strategy:
 
  •  Deliver a commerce platform with leadership functionality, suitable for the most demanding enterprises.  Our clients tell us that, in some cases, our platform delivers over 100,000 orders per day in peak periods. Leading industry analysts rank our overall offering number one among commerce platforms for business-to-consumer sites, including reliability and scalability, administration and management, catalog/content management, campaign management and customer self-service. It is our objective to continue to provide leadership in e-commerce functionality and operational excellence.
 
  •  Through application hosting services, provide the same quality platform to mid-tier companies and others who opt to outsource their e-commerce operations.  For clients that do not wish to expend resources on running e-commerce and e-business applications in-house, we offer hosting services for the full spectrum of ATG applications, which we call ATG OnDemand. Clients can purchase licenses to our solutions and elect an OnDemand managed services model where we host the client’s solutions in our hosted environment. Or clients can elect an OnDemand subscription model, which requires neither an investment in software licenses, nor support and maintenance agreements. With the OnDemand subscription model, we provide a full solution for the client, including the software, hardware and management. There are several advantages for organizations to choose an OnDemand hosting model, which makes this a potential growth area for us. These include:
 
  •  leveraging our experience to accelerate growth of the client’s online business and allowing clients to focus on their core competencies;
 
  •  shifting the client’s technology risks to us;
 
  •  shortening the time to market (vs. in-house development, deployment and maintenance); and
 
  •  avoiding upfront and ongoing expenditures required to purchase and maintain software and hardware.


2


Table of Contents

 
  •  Differentiate by providing a more personalized, more relevant, more consistent shopping experience.  We give merchandisers and marketers the power and analytics to define offers and cross-sells, to follow up on abandoned shopping carts, to perform A/B split tests and to create multi-channel, multi-stage web and e-mail campaigns that match a company’s selling strategy with information about a visitor’s browsing behavior, purchase and interaction history, preferences and profile. This increases basket size and the number of website visitors who go on to purchase items from that website, resulting in increased revenue. We use this same information to extend the consistent customer experience to the customer service agent in the call center, which results in a more satisfied, loyal and profitable customer.
 
  •  Through our eStara subsidiary, deliver solutions independent of the choice of web platform.  Our eStara proactive conversion solutions can be delivered to clients who are using any e-commerce platform, or custom-built websites, across all industries. This enlarges the size of our market opportunity and customer penetration.
 
  •  Leverage existing sales channels.  We sell our products primarily through our direct sales organization. In addition, a significant portion of our revenue is co-sold or influenced by a variety of business partners, including systems integrators, solution providers and other technology partners. We currently have a broad range of business alliances throughout the world, such as Accenture, Capgemini, Deloitte Consulting, HP Consulting and Tata Consultancy Services, as well as regional integrators and interactive agencies such as aQuantive, BlastRadius, imc2, CGI (EMEA), LBi Group (EMEA), McFadyen Consulting, Professional Access, Resource Interactive and D2C2 (Taiwan). In most geographies and situations, our goal is both to maintain close relationships directly with our clients while also motivating systems integrators and other channel partners to implement our applications in their projects and solution sets.
 
  •  Leverage and expand our service capabilities.  We have extensive experience in web application development and integration services, as well as knowledge management design and call-center systems deployment. Through our Professional and Education Services organizations, we provide services to train our systems integrators, value added resellers and complementary software vendors in the use of our products and offer consulting services to assist with customer implementations. We seek to motivate our business partners to provide joint implementation services to our end user customers. We intend to continue to seek additional opportunities to increase revenues from product sales by expanding our base of business partners trained in the implementation and application of our products.
 
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