This excerpt taken from the AZN 6-K filed Mar 6, 2007.
OUR OBJECTIVES The objectives that we have identified
as critical drivers of success in delivering our strategy are focused on four
Gaining and using insight effectively
Working closely with patients and their
healthcare providers to understand what
they need and what they value.
Incorporating this insight into all aspects
of our business decision-making (from
discovery to marketing and beyond)
to ensure we remain focused on those
healthcare needs that are most relevant.
This includes targeting our medicines at
those patients for whom they are most
Providing superior customer support
Innovative practices that enable patients
and their caregivers to better understand
their disease and treatment options, and
to get the medicines they need and the
best possible value from them.
Strengthening our research platform
and pipeline to deliver a flow of
innovative, new products by:
Improving further the quality, speed
and productivity of our internal
discovery and development through
the use of leading- edge science,
alongside a continued focus on driving
effective risk management, decision-making
and efficiency across all our processes.
Accessing attractive external opportunities
to enhance our internal innovation through
partnerships, alliances and acquisitions
that further strengthen our pipeline of
Making a strategic move into biologicals
to build a major presence in the
Realising the full potential of our
marketed products by:
Actively managing the life-cycles of
each of our brands to leverage the
full therapeutic and commercial
potential of our range.
Driving high standards of sales force
effectiveness and marketing excellence.
Building on our leadership positions
in existing markets and expanding
our presence in important emerging
Getting the best from our global workforce
Providing effective leadership with clear
objectives and accountabilities.
Effectively managing and developing all
Promoting a culture of diversity and
inclusion in which people feel valued
and rewarded for their individual
and team contribution.
Making every interaction count by:
Ensuring people understand that how we
do business is just as important as what
we do, and that everyone has a responsibility
for integrating our core values into
their everyday business activity.
Delivering a performance that will place
us among the best in the industry, with
a reputation as one of the most forward-
thinking and responsible companies by:
Meeting our promises in all aspects of
our business, focusing on our core
priorities and on how we deliver
Effectively managing the opportunities
and risks associated with all our
Rigorously challenging our cost structure
to improve cost-effectiveness and
Ensuring a continuous focus on corporate
governance and compliance.