This excerpt taken from the AZN 6-K filed Mar 6, 2007.
The objectives that we have identified as critical drivers of success in delivering our strategy are focused on four core areas:

> Gaining and using insight effectively by:
  Working closely with patients and their healthcare providers to understand what they need and what they value.
  Incorporating this insight into all aspects of our business decision-making (from discovery to marketing and beyond) to ensure we remain focused on those healthcare needs that are most relevant. This includes targeting our medicines at those patients for whom they are most effective.
> Providing superior customer support through:
  Innovative practices that enable patients and their caregivers to better understand their disease and treatment options, and to get the medicines they need and the best possible value from them.
> Strengthening our research platform and pipeline to deliver a flow of innovative, new products by:
  Improving further the quality, speed and productivity of our internal discovery and development through the use of leading- edge science, alongside a continued focus on driving effective risk management, decision-making and efficiency across all our processes.
  Accessing attractive external opportunities to enhance our internal innovation through partnerships, alliances and acquisitions that further strengthen our pipeline of new products.
  Making a strategic move into biologicals to build a major presence in the fast-growing biopharmaceuticals sector.
> Realising the full potential of our marketed products by:
  Actively managing the life-cycles of each of our brands to leverage the full therapeutic and commercial potential of our range.
  Driving high standards of sales force effectiveness and marketing excellence.
  Building on our leadership positions in existing markets and expanding our presence in important emerging ones.
> Getting the best from our global workforce by:
  Providing effective leadership with clear objectives and accountabilities.
  Effectively managing and developing all our talent.
  Promoting a culture of diversity and inclusion in which people feel valued and rewarded for their individual and team contribution.
> Making every interaction count by:
  Ensuring people understand that how we do business is just as important as what we do, and that everyone has a responsibility for integrating our core values into their everyday business activity.
> Delivering a performance that will place us among the best in the industry, with a reputation as one of the most forward- thinking and responsible companies by:
  Meeting our promises in all aspects of our business, focusing on our core priorities and on how we deliver them.
  Effectively managing the opportunities and risks associated with all our business activities.
  Rigorously challenging our cost structure to improve cost-effectiveness and operational excellence.
  Ensuring a continuous focus on corporate governance and compliance.


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"OUR OBJECTIVES" elsewhere:

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