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Audible Magic Adds Twelve Colleges and Universities

LOS GATOS, CA -- (Marketwire) -- 05/28/09 -- Audible Magic continues to add more universities to its customer base as these institutions look for the most effective methods of complying with the Higher Education Opportunity Act (HEOA) requiring them to curb illegal use of peer-to-peer activity over their networks.

Bowling Green State University, Middle Tennessee State University, Morrisville State College, Prairie View A&M University, South Texas College, Southern Nazarene University, SUNY Plattsburgh, SUNY Geneseo, University of Chicago, University of Florida, University of the Incarnate Word, and University of Redlands have all chosen Audible Magic's CopySense® Appliance to educate their students to be better digital citizens.

Audible Magic understands the challenges unique to university networks. As such, the CopySense Appliance offers several new customizable and easily configurable features. Its new multi-module feature meets the needs of networks with multiple gateways, enabling downloads to be tracked across those points. The Graduated Response System that is included with the appliance has been enhanced to improve its effectiveness across wireless networks. Universities can also customize the number and content of messages the appliance sends in response to illicit usage. This allows schools to create their own education campaigns and responses to illegal downloading and file sharing.

For South Texas College, Audible Magic's flexibility in responding to customer needs resulted in an important enhancement to the CopySense Appliance -- support of Microsoft's Active Directory software. This enables South Texas College to identify usage by user login within its network providing an added level of security and accuracy for the school.

According to Steve Bourdon, systems and operations manager for South Texas College, "Audible Magic truly understands the needs of its customers. Their flexibility in working with us enabled us to extend our educable moments beyond the confines of a classroom to our students' everyday life. We employ the CopySense Appliance and Graduated Response System, which automatically responds to downloading infractions with an increasing level of severity of sanctions -- from notification and education to suspension of network access. Audible Magic's ability to support Active Directory is what makes this all possible for us."

According to Vance Ikezoye, Audible Magic's co-founder and CEO, "We are committed to meeting the needs of our customers, which are driven by both technological innovation and industry regulations. We are proud to work with such an esteemed group of universities. We will continue to do whatever we can to work within the university systems to protect the rights of copyright owners, while educating our youth to become better digital citizens."

About Audible Magic®

Audible Magic Corporation is the leading provider of content management, monetization and anti-piracy services. Its patented content identification technologies and extensive reference database of audio and video image content enable the company to monitor, track, manage, filter and monetize multi-media digital content.

The company's core content-sensing technology, CopySense®, accurately identifies media content based on the perceptual characteristics of the content itself. Built on a patented electronic fingerprinting process, the technology is robust, efficient, and massively scalable.

Recognized throughout the music and video industry as the de factor leader in identification services, Audible Magic is headquartered in Los Gatos, California. Its customers include over 150 Web 2.0 websites, CD/DVD replicators, P2P networking companies, ISPs and universities, which span the media and entertainment industries, major business, and governmental and educational institutions markets.

For more information, go to www.audiblemagic.com.

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