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This excerpt taken from the AN 10-K filed Feb 17, 2010. Advertising We expense the cost of advertising as incurred or when such advertising initially takes place, net of earned manufacturer credits and other discounts. Manufacturer advertising credits are earned in accordance with the respective manufacturers’ programs, which is typically after we have incurred the corresponding advertising expenses. Advertising expense, net of allowances, was $118.4 million in 2009, $156.8 million in 2008, and $194.1 million in 2007. Advertising allowances from manufacturers were $14.9 million in 2009, $18.8 million in 2008, and $22.9 million in 2007. These excerpts taken from the AN 10-K filed Feb 17, 2009. Advertising
We expense the cost of advertising as incurred or when such
advertising initially takes place, net of earned manufacturer
credits and other discounts. Manufacturer advertising credits
are earned in accordance with the respective manufacturers’
programs, which is typically after we have incurred the
corresponding advertising expenses. Advertising expense, net of
allowances, was $167.0 million in 2008, $206.6 million
in 2007, and $210.5 million in 2006. Advertising allowances
from manufacturers were $22.1 million in 2008,
$27.2 million in 2007, and $30.5 million in 2006.
Advertising We expense the cost of advertising as incurred or when such advertising initially takes place, net of earned manufacturer credits and other discounts. Manufacturer advertising credits are earned in accordance with the respective manufacturers’ programs, which is typically after we have incurred the corresponding advertising expenses. Advertising expense, net of allowances, was $167.0 million in 2008, $206.6 million in 2007, and $210.5 million in 2006. Advertising allowances from manufacturers were $22.1 million in 2008, $27.2 million in 2007, and $30.5 million in 2006. These excerpts taken from the AN 10-K filed Feb 28, 2008. Advertising
We expense the cost of advertising as incurred or when such
advertising initially takes place, net of earned manufacturer
credits and other discounts. Manufacturer advertising credits
are earned in accordance with the respective manufacturers’
programs, which is typically after we have incurred the
corresponding advertising expenses. Advertising expense, net of
allowances, was $211.2 million in 2007, $215.8 million
in 2006, and $199.8 million in 2005. Advertising allowances
from manufacturers were $28.8 million in 2007,
$32.6 million in 2006, and $41.2 million in 2005.
Advertising We expense the cost of advertising as incurred or when such advertising initially takes place, net of earned manufacturer credits and other discounts. Manufacturer advertising credits are earned in accordance with the respective manufacturers’ programs, which is typically after we have incurred the corresponding advertising expenses. Advertising expense, net of allowances, was $211.2 million in 2007, $215.8 million in 2006, and $199.8 million in 2005. Advertising allowances from manufacturers were $28.8 million in 2007, $32.6 million in 2006, and $41.2 million in 2005. This excerpt taken from the AN 10-K filed Feb 28, 2007. Advertising
The Company expenses the cost of advertising as incurred or when
such advertising initially takes place, net of earned
manufacturer credits and other discounts. Manufacturer
advertising credits are earned in accordance with the respective
manufacturers’ program, which is typically after the
Company has incurred the corresponding advertising expenses.
Advertising expense, net of allowances was $221.7 million,
$206.2 million and $202.4 million for the years ended
December 31, 2006, 2005 and 2004, respectively. Advertising
allowances from manufacturers were $34.2 million,
$43.1 million and $47.6 million for the years ended
December 31, 2006, 2005 and 2004, respectively.
This excerpt taken from the AN 10-K filed Feb 24, 2005. Advertising
The Company expenses the cost of advertising as incurred or when such advertising initially takes place, net of earned manufacturer credits and other discounts. Manufacturer advertising credits are earned in accordance with the respective manufacturers’ program, which is typically after the Company has incurred the corresponding advertising expenses. Advertising expense, net of allowances was $212.0 million, $206.9 million and $179.0 million for the years ended December 31, 2004, 2003 and 2002, respectively. Advertising allowances from manufacturers were $53.2 million, $56.2 million and $65.4 million for the years ended December 31, 2004, 2003 and 2002, respectively. 52
Table of Contents
AUTONATION, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued) As of January 1, 2003, the Company adopted Emerging Issues Task Force (“EITF”) Issue No. 02-16, “Accounting by a Customer (Including a Reseller) for Certain Consideration Received from a Vendor.” See Note 1, Summary of Significant Accounting Policies – Cumulative Effect of Accounting Change, for additional discussion.
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